--_006_YT4PR01MB9671BA583F7E96EDE3AFC182D7A39YT4PR01MB9671CANP_ Content-Type: multipart/related; boundary="_005_YT4PR01MB9671BA583F7E96EDE3AFC182D7A39YT4PR01MB9671CANP_"; type="multipart/alternative" --_005_YT4PR01MB9671BA583F7E96EDE3AFC182D7A39YT4PR01MB9671CANP_ Content-Type: multipart/alternative; boundary="_000_YT4PR01MB9671BA583F7E96EDE3AFC182D7A39YT4PR01MB9671CANP_" --_000_YT4PR01MB9671BA583F7E96EDE3AFC182D7A39YT4PR01MB9671CANP_ Content-Type: text/plain; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Some of the remaining items: Attached is the broad match PDF. We actually ran this in Calgary for a bit,= not the greatest results, but took the learnings which I went over and app= lied more phrases to the account. Main takeaways from the event we watched from Google. =93Improved Broad Match Keyword=94 * Smart Bidding Quality launches benefit Broad Match more than other Ma= tch Types * Incorporate use of other Advertiser inputs, like landing page, creati= ve, brand / vertical understanding, and other keywords * Incorporate use of Google=92s signals like User Location, Recent Sear= ches, and Related Queries * New Relevance Quality Thresholds Implemented * Advanced language and geo understanding to predict intent behind each= query and advertiser * Choose most relevant keyword for creative, landing page, budget, and = bid when multiple options available I=92ll come back to you with the display recommendations. Thank you, John McColman In Front Marketing 403.861.9727 john@infrontmarketing.ca From: Alexa Graziani Date: Tuesday, February 14, 2023 at 1:48 PM To: John McColman Cc: Timothy Thomas , Megan Heinen Subject: Re: Monthly Report Hi John, Thank you for taking us through the reports today! Really excited = about this new cadence. Here are the main action items I captured. Let me k= now if there are others you captured as well. Alex External (agraziani@thekey.com ) Report This Email FAQ GoDaddy Advanced Email Security, Powered by INKY Hi John, Thank you for taking us through the reports today! Really excited about thi= s new cadence. Here are the main action items I captured. Let me know if there are others = you captured as well. * Alexa * Look at Canada SOCs for Jan and Feb * Reach out to Tim about misse