Hi Tim,
I see you're OOO till the 23rd. Can you look at this with the team Thursday
or Friday and then we can connect early next week to finalize instructions
for InFront?
Thanks,
On Fri, Nov 17, 2023 at 9:05 AM Alexa Graziani <agraziani@thekey.com> wrote:
> Hi Tim,
>
> Do you have time on Monday/Tuesday of next week to review the leads
> highlighted in yellow/orange/green here
> <https://docs.google.com/spreadsheets/d/1xbbkp7maF97HYy9K3EL3Hbjl5e8HgY4Z/edit#gid9115315>
> with the team?
>
> What I'd love to know is:
>
> - yellow -* what about the lead's location made it bad? *Is the whole
> postal code worth removing? Maybe we will need to add radius targeting.
> - green - this postal code had closed leads that mentioned bad
> location and also qualified leads. *Do areas within this postal code
> differ?* These might be good candidates for radius targeting
> additions.
> - orange - we are not actively targeting these locations. *Does it
> make sense to add them?* These leads likely came from searches done in
> a different postal code we do target but the area but actual care is in
> that postal code.
>
>
> Also, what are your/the team's thoughts on postal code *V6Z*? IT made up
> roughly 33% of our spend in the last 8 weeks but I don't see any leads from
> that postal code in the timeframe shown in this google sheet. The time
> frames don't match exactly because our Tableau reports are undergoing
> issues but almost $6k of spend in that one postal code seems like way too
> much. We should likely remove it, add radius targeting, and/or lower our
> bid adjustments.
>
> If you can provide me this feedback on Monday/Tuesday, I can review it on
> Wednesday and give InFront direction by EOD Wed on what changes they should
> make. That way they can make them by the end of that week even though I'll
> be OOO for Thanksgiving.
>
> Sincerely,
>
>
> On Fri, Nov 17, 2023 at 8:40 AM Alexa Graziani <agraziani@thekey.com>
> wrote:
>
>> Thank you! Can you also send that heat map that has those yellow sections
>> for which get the most engagement so we can see it visually as well?
>>
>> On Fri, Nov 17, 2023 at 8:23 AM Arshdeep Brar <ash@infrontmarketing.ca>
>> wrote:
>>
>>> Hi Alexa,
>>>
>>> Please use the link below to access the postal code performance data for
>>> Vancouver.
>>>
>>> https://docs.google.com/spreadsheets/d/1IUlwmWur76BTthbHX18vAOLDAFfYalChN3uztigS52Q/edit?usp=sharing
>>> Thanks,
>>> Ash
>>>
>>> <https://docs.google.com/spreadsheets/d/1IUlwmWur76BTthbHX18vAOLDAFfYalChN3uztigS52Q/edit?usp=sharing>
>>> Location report vancouver 8 weeks - 21 September 2023 - 16 November 2023
>>> <https://docs.google.com/spreadsheets/d/1IUlwmWur76BTthbHX18vAOLDAFfYalChN3uztigS52Q/edit?usp=sharing>
>>> Location report vancouver Location,Campaign,Clicks,Impr.,CTR,Currency
>>> code,Avg. CPC,Cost,Conversions,Cost / conv.,Conv. rate,Conv. value,Impr.
>>> (Top) %,Impr. (Abs. Top) % V1M, British Columbia,
>>> Canada,G_Vancouver_NB_IFM_General_Search_(04.22.22),58,523,11.09%,CAD,8.06,467.24,2,233.62,3.45%,200,93.5%
>>> docs.google.com
>>>
>>>
>>> *Ash Brar*
>>>
>>> In Front Marketing
>>>
>>> Results Driven Performance Marketing
>>>
>>>
>>>
>>> 587.969.7574
>>>
>>> *ash@infrontmarketing.ca <ash@infrontmarketing.ca>*
>>>
>>> Suite 401 – 255 17 Ave SW, Calgary, AB
>>>
>>>
>>> ------------------------------
>>> *From:* Alexa Graziani <agraziani@thekey.com>
>>> *Sent:* Thursday, November 16, 2023 4:12 PM
>>> *To:* John McColman <john@infrontmarketing.ca>; Arshdeep Brar <
>>> ash@infrontmarketing.ca>
>>> *Cc:* Timothy Thomas <tt@thekey.com>; Megan Heinen <mheinen@thekey.com>
>>> *Subject:* Re: [External] Postal Code Review for Vancouver
>>>
>>> Hi Team,
>>>
>>> For Vancouver specifically, can you please send the postal codes for
>>> review by EOD tomorrow?
>>>
>>> Thank you,
>>>
>>> On Tue, Nov 14, 2023 at 10:59 AM Alexa Graziani <agraziani@thekey.com>
>>> wrote:
>>>
>>> Hi John and Ash,
>>>
>>> Let's review our postal code target for Vancouver on our call. I meant
>>> to send this yesterday but looks like it got stuck in my drafts. I'll share
>>> more about it when we meet in a moment.
>>>
>>> I looked at our closed leads from the last 8 weeks and 46% of the closed
>>> leads (13/28) had something negative to say about the location in the
>>> chatter notes the team leaves. Things like "not a very good lead given the
>>> location", "given where the caller lives there is probably no way they
>>> could ever afford our services", and "The area she said that they live in
>>> is not very affluent."
>>>
>>> Let's review it together to see how we can hone in on the targeting
>>> further. The keywords overall look fine. I've attached the information for
>>> reference. I've also attached a document that shows the postal code
>>> information we have for the paid leads. We can't match all the SOC to
>>> postal codes so it's not a complete set of information, but it might help
>>> us directionally.
>>>
>>> Thanks,
>>>
>>> --
>>> Alexa Graziani
>>> Senior Marketing Manager - Consumer Growth
>>> *Please note my email has changed: *
>>> agraziani@thekey.com
>>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=N7whujKrgUQBNHqyUH3eJ3T_d1UNDIA-9AcDli-gIgz_PJFzbH_CFVU-HUti8tci&s=xI9a2TwVPH26JcgHZfKArpjcXvViReoNd8XjM1MrUYo&e=>
>>> (650) 416-1538 Ext. 181538
>>> TheKey.com
>>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=N7whujKrgUQBNHqyUH3eJ3T_d1UNDIA-9AcDli-gIgz_PJFzbH_CFVU-HUti8tci&s=zuRJ76baUqkboqTueyyYzpjzenr00ctIfULBPmNZqx0&e=>
>>> [image: TheKey]
>>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=N7whujKrgUQBNHqyUH3eJ3T_d1UNDIA-9AcDli-gIgz_PJFzbH_CFVU-HUti8tci&s=xPG1D81Cpls0uHAhwcnx9akJfDESzBJUOM4jfhxkAUs&e=>
>>>
>>>
>>>
>>> --
>>> Alexa Graziani
>>> Senior Marketing Manager - Consumer Growth
>>> *Please note my email has changed: *
>>> agraziani@thekey.com
>>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__brand.thekey.com_esg_agraziani-40thekey.com&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=N7whujKrgUQBNHqyUH3eJ3T_d1UNDIA-9AcDli-gIgz_PJFzbH_CFVU-HUti8tci&s=xI9a2TwVPH26JcgHZfKArpjcXvViReoNd8XjM1MrUYo&e=>
>>> (650) 416-1538 Ext. 181538
>>> TheKey.com
>>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__www.thekey.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=N7whujKrgUQBNHqyUH3eJ3T_d1UNDIA-9AcDli-gIgz_PJFzbH_CFVU-HUti8tci&s=zuRJ76baUqkboqTueyyYzpjzenr00ctIfULBPmNZqx0&e=>
>>> [image: TheKey]
>>> <https://urldefense.proofpoint.com/v2/url?u=https-3A__homecareassistance.com_&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=BJwsiz40DqDW9UPBD5huZNshSY1A4ntcZdxwwah4pWQ&m=N7whujKrgUQBNHqyUH3eJ3T_d1UNDIA-9AcDli-gIgz_PJFzbH_CFVU-HUti8tci&s=xPG1D81Cpls0uHAhwcnx9akJfDESzBJUOM4jfhxkAUs&e=>
>>>
>>
>>
>> --
>> Alexa Graziani
>> Senior Marketing Manager - Consumer Growth
>> * Please note my email has changed: *
>> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
>> (650) 416-1538 Ext. 181538
>> TheKey.com <https://www.thekey.com/>
>> [image: TheKey] <https://homecareassistance.com/>
>>
>
>
> --
> Alexa Graziani
> Senior Marketing Manager - Consumer Growth
> * Please note my email has changed: *
> agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
> (650) 416-1538 Ext. 181538
> TheKey.com <https://www.thekey.com/>
> [image: TheKey] <https://homecareassistance.com/>
>
Alexa Graziani
Senior Marketing Manager - Consumer Growth
* Please note my email has changed: *
agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com>
(650) 416-1538 Ext. 181538
TheKey.com <https://www.thekey.com/>
[image: TheKey] <https://homecareassistance.com/>