--0000000000007cedca061d74049c Content-Type: multipart/alternative; boundary="0000000000007cedc9061d74049b" --0000000000007cedc9061d74049b Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable That all looks good. I do like the talk to the experts concept as well. Help me understand the format - it's basically an hour of talking about us? And you're talk radio, no music correct? On Wed, Jul 17, 2024 at 12:07=E2=80=AFPM Jason Patterson wrote: > Hi Ray, > > > > Yes, you are correct with the News Tags being :05 second Brought to you > by. Generally, there is enough time to state the sponsor name with taglin= e. > I suggested them as CJOB is a point of tune station for News Updates at t= he > top and mid hour. The frequency of the brand does go up with a 1.9 with > this addition. > > > > I worked on demo a bit more and here is an addition of some weekend > morning from 600a-Noon :30 spots. A 65+ demo does habitually tune to CJOB > on weekends. With Radio being a marathon runner- I would still suggest at > least a 26 week campaign to build the brand name to the audience and be i= n > front of them at point of want or need. This keeps weekly investment in > check and does not shorten the advertising campaign. > > > > This would bring up frequency to a 65+ demo to 5.4 weekly. > > > > I was also thinking something like a Talk to the Experts segment might be > a great addition to the campaign if budget allows. This feature is a grea= t > way to have a one on one with Kathy Kennedy (host) to inform the public > more specifically about your services, educate them on what The Key has t= o > offer them. Just another idea. > > > > > > > > > > > > > > *Jason Patterson*|Integrated Account Manager | T. 204.789.0594 |*jason.pa= tterson@corusent.com > * > > Corus Entertainment Inc. | corusent.com | 3000-201 Portage Ave, Winnipeg, > MB R3B 3K6 > > > > Corus=C2=AE and the Corus logo=E2=84=A2 are trade-marks of Corus Entertai= nment Inc. > > > > > > *From:* Ray Smale > *Sent:* Wednesday, July 17, 2024 10:13 AM > *To:* Jason Patterson > *Cc:* Timothy Thomas ; Dennis Fancy > *Subject:* Re: CJOB Schedule > > > > It does look like the radio skews older than the newsite. > > Frequency is a bit better, but much of it is the newstag - could he pls > explain? > > Is that: This news update brought to you by The Key Winnipeg's premium > in-home care provider? > > Not sure how much those will move the dial so I'd recommend a bit more > frequency (obviously that will shorten the campaign). > > > > > > On Thu, Jul 11, 2024 at 11:28=E2=80=AFAM Jason Patterson > wrote: > > Hi Tim, > > > > Sure thing. I have attached the Station Profile for CJOB, the suggested > Schedule on CJOB against a 65+ target and the Global News website data. > > > > Please let me know if you have any questions. > > > > > > *Jason Patterson*|Integrated Account Manager | T. 204.789.0594 |*jason.pa= tterson@corusent.com > * > > Corus Entertainment Inc. | corusent.com | 3000-201 Po