Re: Respite Services

From
Alexa Graziani <agraziani@thekey.com>
To
Arshdeep Brar <ash@infrontmarketing.ca>
CC
Patrick Zehnder <patrick@infrontmarketing.ca>, Timothy Thomas <tt@thekey.com>, John McColman <john@infrontmarketing.ca>
Date
Wed, 20 Mar 2024 15:01:40 -0700
Folder
INBOX
--000000000000e4fa7c06141ebcd7 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Awesome, thank you so much! On Wed, Mar 20, 2024 at 2:51=E2=80=AFPM Arshdeep Brar wrote: > Hey Alexa, > > This has been implemented. All the keywords containing "respite" that wer= e > broad or phrase match are now paused and marked with the label "march > 2024 - paused for quality control" > > > Thanks, > Ash > > *Ash Brar* > > In Front Marketing > > Results Driven Performance Marketing > > > > 587.969.7574 > > *ash@infrontmarketing.ca * > > Suite 401 =E2=80=93 255 17 Ave SW, Calgary, AB > > > ------------------------------ > *From:* Alexa Graziani > *Sent:* Wednesday, March 20, 2024 10:58 AM > *To:* Arshdeep Brar > *Cc:* Patrick Zehnder ; Timothy Thomas tt@thekey.com>; John McColman > *Subject:* Re: Respite Services > > That works for me, thank you! > > On Wed, Mar 20, 2024 at 9:57=E2=80=AFAM Arshdeep Brar > wrote: > > Hey Alexa, > > We have a mix of broad, phrase and exact match for the keywords containin= g > "respite." I would say pausing broadly and using phrase matches should gi= ve > us enough control over these queries. If you agree, let me know and I wil= l > work on implementing this for all of the markets. > > *Ash Brar* > > In Front Marketing > > Results Driven Performance Marketing > > > > 587.969.7574 > > *ash@infrontmarketing.ca * > > Suite 401 =E2=80=93 255 17 Ave SW, Calgary, AB > > > ------------------------------ > *From:* Alexa Graziani > *Sent:* Tuesday, March 19, 2024 4:55 PM > *To:* Arshdeep Brar > *Cc:* Patrick Zehnder ; Timothy Thomas tt@thekey.com>; John McColman > *Subject:* Respite Services > > Hi Ash, > > In looking at March's leads, a lot of the ones that have closed as > unqualified seem to reference respite care services. > > Can you please do a review of those keywords? I'm leaning toward pausing > all of them but let me know if there are any you'd recommend we keep. > > Thanks, > > -- > Alexa Graziani > Senior Marketing Manager - Consumer Growth > TheKey.com > > [image: TheKey] > > > > > > -- > Alexa Graziani > Senior Marketing Manager - Consumer Growth > TheKey.com > > [image: TheKey] > > --=20 Alexa Graziani Senior Marketing Manager - Consumer Growth TheKey.com [image: TheKey] --000000000000e4fa7c06141ebcd7 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Awesome, thank you so much!=C2=A0 On Wed, Mar 20, 2024= at 2:51=E2=80=AFPM Arshdeep Brar &lt; ash@infrontmarketing.ca &gt; wrote: Hey Alexa, <span