Analytics & CallRail

Hi Alexa,

After our conversation about keywords not showing up, I did some research and we made some changes to the Google Ads account which SHOULD allow for more transparency from the accounts we manage.

It came down to creating a unique UTM to pass back the info for CallRail. Not a big deal and this has been implemented in all accounts.

Info here:
https://support.callrail.com/hc/en-us/articles/5711587390093-Troubleshoot-Your-Google-Ads-Integration#:~:text=We%20can%20only%20track%20keywords,will%20not%20show%20in%20CallRail.

More info on GA4 as well.
https://www.callrail.com/blog/guide-to-google-analytics-4-for-marketing-agencies


Also, in Vancouver’s analytics, we’re seeing a corporate Google Ads account that has been linked to it.

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This could make the data look skewed and we are wondering if we can remove it from the analytics. I believe this is the only account that’s been linked to an analytics (besides the accounts we manage).

Thank you,

John McColman
In Front Marketing

403.861.9727
john@infrontmarketing.ca <mailto:john@infrontmarketing.ca>