Re: Glacier Media - Rare Opportunity

Hey Tim,

Can you ask them for examples of previous similar campaign performance?
What I'm not seeing, particularly in the digital option is guaranteed
impressions or engagement benchmarks. I typically like to see subscriber
numbers with avg engagement rates, open rates, CTRs to give us a sense of
how active their community is. If they can provide some of those details we
can see whether it makes sense.

Thanks,
Emma

On Thu, Aug 29, 2024 at 2:17 PM Timothy Thomas <tt@thekey.com> wrote:

> Hi Emma,
>
> Checking back in. Have you had a chance to review?
>
> Thanks!
>
> On Mon, Aug 26, 2024 at 9:47 AM Emma Zumsen <emma.zumsen@thekey.com>
> wrote:
>
>> Thanks for passing this along Tim. I was actually thinking about
>> something like this last week. Let me spend some time reviewing the
>> proposal in greater detail and I'll get you my thoughts in the next 48 at
>> the latest. I think Vancouver could be a really great way place to test and
>> get a little action into that office.
>>
>> More soon,
>> Emma
>>
>> On Mon, Aug 26, 2024 at 8:36 AM Timothy Thomas <tt@thekey.com> wrote:
>>
>>> Hi Emma,
>>>
>>> I'd like your opinion on the attached advertising proposal for our
>>> Vancouver office. The North Shore is our target market. We've done several
>>> direct mail drops and would like to layer on some print.
>>>
>>> I'm not sure how this might align with your broader strategy but I would
>>> love some feedback on the ad placement and sponsored content options.
>>>
>>> Thanks in advance
>>> Tim.
>>>
>>> ---------- Forwarded message ---------
>>> From: Eliot Heiss <eheiss@glaciermedia.ca>
>>> Date: Wed, Aug 21, 2024 at 8:09 PM
>>> Subject: Re: Glacier Media - Rare Opportunity
>>> To: Timothy Thomas <tt@thekey.com>
>>>
>>>
>>> Sorry to hear you are swamped. I hope that means business is booming!
>>>
>>> I have outlined a few options in the attached proposal. Particularly our
>>> Open Back Page Opportunity and Sponsored Content in a few different markets.
>>>
>>> Let me know what you think!
>>>
>>> Best,
>>>
>>> Eliot Heiss
>>> Media Strategist
>>> Glacier Media Digital <https://www.glaciermediadigital.ca/our-services/>
>>> T: 778-872-1673 | E: eheiss@glaciermedia.ca
>>>
>>> <https://glaciermedia.ca/> <https://www.rew.ca/>
>>> Business in Vancouver <https://www.biv.com/> | <https://www.biv.com/> Vancouver
>>> is Awesome <https://www.vancouverisawesome.com/> | Eastward Media
>>> <https://eastwardmedia.com/>
>>> *ASK ME ABOUT:** Retargeting, SEO, SEM, Social Media Management,
>>> Premium Sponsored Content,*
>>>
>>> *Website builds and maintenance, Landing Pages, Wallpaper ... and more!*
>>> ------------------------------
>>> *From:* Timothy Thomas <tt@thekey.com>
>>> *Sent:* Wednesday, August 21, 2024 4:41 PM
>>> *To:* Eliot Heiss <eheiss@glaciermedia.ca>
>>> *Subject:* Re: Glacier Media - Rare Opportunity
>>>
>>>
>>> *CAUTION*: This email originated from outside of the organization.
>>> Can you send me preliminary details by email please. I’ve taken on the
>>> management of some US territory and my calendar is a disaster for the next
>>> two weeks.
>>>
>>> On Wed, Aug 21, 2024 at 7:40 PM Eliot Heiss <eheiss@glaciermedia.ca>
>>> wrote:
>>>
>>> Hi Timothy,
>>>
>>> Following up to see if you have any other available times this week
>>> Thursday or Friday?
>>>
>>> Best,
>>>
>>> Eliot Heiss
>>> Media Strategist
>>> Glacier Media Digital <https://www.glaciermediadigital.ca/our-services/>
>>> T: 778-872-1673 | E: eheiss@glaciermedia.ca
>>>
>>> <https://glaciermedia.ca/> <https://www.rew.ca/>
>>> Business in Vancouver <https://www.biv.com/> | <https://www.biv.com/> Vancouver
>>> is Awesome <https://www.vancouverisawesome.com/> | Eastward Media
>>> <https://eastwardmedia.com/>
>>> *ASK ME ABOUT:** Retargeting, SEO, SEM, Social Media Management,
>>> Premium Sponsored Content,*
>>>
>>> *Website builds and maintenance, Landing Pages, Wallpaper ... and more!*
>>> ------------------------------
>>> *From:* Timothy Thomas <tt@thekey.com>
>>>
>>> *Sent:* Thursday, August 15, 2024 7:07 AM
>>> *To:* Eliot Heiss <eheiss@glaciermedia.ca>
>>> *Subject:* Re: Glacier Media - Rare Opportunity
>>>
>>>
>>> *CAUTION*: This email originated from outside of the organization.
>>> Hi Eliot,
>>>
>>> Can we connect on Monday afternoon?
>>>
>>> On Tue, Aug 6, 2024 at 4:48 PM Eliot Heiss <eheiss@glaciermedia.ca>
>>> wrote:
>>>
>>> Hi Timothy,
>>>
>>> I hope you had a great long weekend! I have put together some options
>>> for you for our Network in Metro Vancouver and our Open Back Page in print
>>> for West and North Vancouver.
>>>
>>> I would be happy to go over it with you if you are available sometime
>>> this week.
>>>
>>> Best,
>>>
>>> Eliot Heiss
>>> Media Strategist
>>> Glacier Media Digital <https://www.glaciermediadigital.ca/our-services/>
>>> T: 778-872-1673 | E: eheiss@glaciermedia.ca
>>>
>>> <https://glaciermedia.ca/> <https://www.rew.ca/>
>>> Business in Vancouver <https://www.biv.com/> | <https://www.biv.com/> Vancouver
>>> is Awesome <https://www.vancouverisawesome.com/> | Eastward Media
>>> <https://eastwardmedia.com/>
>>> *ASK ME ABOUT:** Retargeting, SEO, SEM, Social Media Management,
>>> Premium Sponsored Content,*
>>>
>>> *Website builds and maintenance, Landing Pages, Wallpaper ... and more!*
>>> ------------------------------
>>> *From:* Timothy Thomas <tt@thekey.com>
>>> *Sent:* Thursday, August 1, 2024 12:52 PM
>>> *To:* Eliot Heiss <eheiss@glaciermedia.ca>
>>> *Subject:* Re: Glacier Media - Rare Opportunity
>>>
>>>
>>> *CAUTION*: This email originated from outside of the organization.
>>> Sounds good, talk to you then.
>>>
>>> On Thu, Aug 1, 2024 at 3:39 PM Eliot Heiss <eheiss@glaciermedia.ca>
>>> wrote:
>>>
>>> Hi Timothy,
>>>
>>> Hopefully hectic means the business is good! I will call you tomorrow
>>> morning.
>>>
>>> Best,
>>>
>>> Eliot Heiss
>>> Media Strategist
>>> Glacier Media Digital <https://www.glaciermediadigital.ca/our-services/>
>>> T: 778-872-1673 | E: eheiss@glaciermedia.ca
>>>
>>> <https://glaciermedia.ca/> <https://www.rew.ca/>
>>> Business in Vancouver <https://www.biv.com/> | <https://www.biv.com/> Vancouver
>>> is Awesome <https://www.vancouverisawesome.com/> | Eastward Media
>>> <https://eastwardmedia.com/>
>>> *ASK ME ABOUT:** Retargeting, SEO, SEM, Social Media Management,
>>> Premium Sponsored Content,*
>>>
>>> *Website builds and maintenance, Landing Pages, Wallpaper ... and more!*
>>> ------------------------------
>>> *From:* Timothy Thomas <tt@thekey.com>
>>> *Sent:* Thursday, August 1, 2024 12:11 PM
>>> *To:* Eliot Heiss <eheiss@glaciermedia.ca>
>>> *Subject:* Re: Glacier Media - Rare Opportunity
>>>
>>>
>>> *CAUTION*: This email originated from outside of the organization.
>>> Hi Eliot,
>>>
>>> Sry for the silence, it's been hectic.
>>>
>>> Can we talk tomorrow morning as early as possible. I'm eastern time.
>>>
>>> On Thu, Aug 1, 2024 at 12:51 PM Eliot Heiss <eheiss@glaciermedia.ca>
>>> wrote:
>>>
>>> Hi Timothy,
>>>
>>> Do you have any free time today for a brief chat?
>>>
>>> Best,
>>>
>>> Eliot Heiss
>>> Media Strategist
>>> Glacier Media Digital <https://www.glaciermediadigital.ca/our-services/>
>>> T: 778-872-1673 | E: eheiss@glaciermedia.ca
>>>
>>> <https://glaciermedia.ca/> <https://www.rew.ca/>
>>> Business in Vancouver <https://www.biv.com/> | <https://www.biv.com/> Vancouver
>>> is Awesome <https://www.vancouverisawesome.com/> | Eastward Media
>>> <https://eastwardmedia.com/>
>>> *ASK ME ABOUT:** Retargeting, SEO, SEM, Social Media Management,
>>> Premium Sponsored Content,*
>>>
>>> *Website builds and maintenance, Landing Pages, Wallpaper ... and more!*
>>>
>>>
>>>
>>> --
>>>
>>> *Tim Thomas *
>>> Head of Canada Division | *TheKey*
>>> Mobile: 514.591.9387
>>> [image: TheKey] <https://www.thekey.com/>
>>>
>>>
>>>
>>> --
>>>
>>> *Tim Thomas *
>>> Head of Canada Division | *TheKey*
>>> Mobile: 514.591.9387
>>> [image: TheKey] <https://www.thekey.com/>
>>>
>>>
>>>
>>> --
>>>
>>> *Tim Thomas *
>>> Head of Midwest & Canada Divisions | *TheKey*
>>> Mobile: 514.591.9387
>>> [image: TheKey] <https://www.thekey.com/>
>>>
>>>