--000000000000d1987b06275bc839 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable ---------- Forwarded message --------- From: Emma Zumsen Date: Fri, Nov 15, 2024 at 11:18=E2=80=AFAM Subject: FOR REVIEW | DRAFT CRM Journeys To: Ashley Mirone , Cristal Munoz , Christopher Reese , Melissa Reyes Cc: Kevin Murray , KATY KESSLER , Greg Jones Hi All, Reese, Ashley and I have gotten the ball rolling on planning our initial nurture journeys to get designed and built in SF. You'll find them diagrammed HERE P= assword: CRMPlanning This is intended to be a starting point for your collective reaction - specific areas for your feedback below - then we will share with the SF team and they will advance the diagrams, adding all the technical details and clarifying what needs to be done to get these live. If you can review and leave comments on stickers before Tuesday that would be great. - Are these the right priority lead groups? - Review the journeys and let me know if the pacing feels like a reasonable starting point. - We will monitor performance once they're launched to optimize pacin= g - Let me know if there are notes on places where existing activities are in place *but not automated* so we can be mindful of how to manage content and transitions - Drop in any questions about the flow, I'm sure I'm missing details so please spice it up with your collective brilliance. Next Steps: - We will use our time next week to review the edited versions and make sure we're aligned - We'll then take this to the SF team to start design *Emma Zumsen* SVP Consumer Growth & Marketing | *TheKey* Mobile: 612.387.8802 [image: TheKey] --000000000000d1987b06275bc839 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable ---------- Forwarded message --------- From: Emma Zumsen < emma.zumsen@thekey.com &= gt; Date: Fri, Nov 15, 2024 at 11:18=E2=80=AFAM Subject: FOR R= EVIEW | DRAFT CRM Journeys To: Ashley Mirone < amirone@thekey.com >, Cristal Munoz < cmunoz@thekey.com >, Christopher Reese < christopher.reese@thekey.com >, Melissa Reyes < melis= sa.reyes@thekey.com > Cc: Kevin Murray < kevin.murray@thekey.com >, KATY KESSLER < katy.kessler@thekey.com >, Greg= Jones < greg.jones@thekey.com > Hi All, Reese, Ashley and I have gotten the ball rolling on planning our initia= l nurture journeys to get designed and built in SF. You'll find them di= agrammed HERE =C2=A0Password: CRMPlanning This is intended to be a starting point for your coll= ective reaction - specific areas for your feedback below - then we will sha= re with the SF team and they will advance the diagrams, adding all the tech= nical details and clarifying what needs to be done to get these live. If yo= u can review and leave comments on stickers=C2=A0before Tuesday that would = be great.=C2=A0 Are these the right priority lead=C2=A0gr= oups? Review the journeys and let me know if the pacing feels like = a