--000000000000e50ad305ab736858 Content-Type: multipart/alternative; boundary="000000000000e50ace05ab736856" --000000000000e50ace05ab736856 Content-Type: text/plain; charset="UTF-8" Hello HCAF Sales Nation! We hope you are enjoying this weekly communications with recommendations on timely actions to grow your referral network. - *Let's* * Build an Arsenal of Impact Stories to Illuminate our Elevated Home Care Offering, Impressive Teams, and Amazing Caregivers! We know that there are many incredible stories about our caregivers, clients, and referral partners at HCA and we need your help in capturing them. We want to keep the social media content that we share with referral partners and prospective clients fresh and interesting; your real stories, special moments, and testimonials speak to the unparalleled level of care we provide to clients and their families. Please read through the below topics/themes that are impactful when it comes to engaging content. If any of these resonate with you, we hope you'll share with the marketing team!* - *Photos with, or of, caregivers and clients. Do you have a caregiver that has gone above and beyond and done something special for a client? Do you have a dynamic duo that comes to mind when you think of your caregivers/clients? Please send a photo our way and include some context so we can share the story/duo through our social media channels!* - *Stand out caregivers. *Do you have a caregiver that deserves a shoutout? Is he/she working long hours, showing a great attitude through a difficult circumstance, or celebrating a milestone/anniversary with HCA? Send us a picture of him/her so that we can give him/her the recognition that he or she deserves. - *Photos related to community partners/frontline workers.* Did you reach out to a community partner (hospital, rehab, senior living community, etc.) and do something special to recognize their hard work and dedication to their patients, residents, etc.? Snap a picture of you and the team and share what you did to bring joy to their day. - *Photos related to COVID-19.* Have you seen any clients reunite with family members after being socially isolated? Do you know of a COVID success story that will inspire others? We'd love to feature it on our channels! - *Heroes behind masks. *As a running theme, the company offices have been posting pictures of caregivers in their masks along with descriptions of who they are! Feel free to send a picture of a caregiver in their mask along with who they are and how they are described (outgoing, caring, funny, etc.). - *Testimonials. *Do you have a testimonial from a client, referral partner, or family member you'd like to share? Please send it our way! All photos should be approved for social channels by everyone in them. Please send photos, stories, and testimonials that we've detailed above to mboehmer@homecareassistance.com - *July PAC topic and Facilitation Guide. *Our July PAC meeting topic is about social isolation in a COVI