B2B Details for Paid Targeting

From
Emma Zumsen <emma.zumsen@thekey.com>
To
Earl Blair <earl.blair@thekey.com>, Vanessa Treadwell <vtreadwell@thekey.com>, Timothy Thomas <tt@thekey.com>, Jennifer Geist <jennifer.geist@thekey.com>
CC
Ashley Mirone <amirone@thekey.com>, BethAnn Rosario <bethann.rosario@thekey.com>, Melissa Reyes <melissa.reyes@thekey.com>, Jessica Thomas <jessica.thomas@thekey.com>, Greg Jones <greg.jones@thekey.com>, Lisa Fett <lisa.fett@thekey.com>, Katy Kessler <katy.kessler@thekey.com>
Date
Tue, 28 Jan 2025 16:22:10 -0600
Folder
INBOX
--0000000000007b1ed5062ccba081 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello Folks, Greg, Lisa, and I are working on some tests for new tactics and want to point those dollars towards the markets that need it most. One of the areas we're exploring is B2B; particularly in PNW, Midwest, Bay area, and Sarasota. There are some details we need from you all to inform where and how we best activate those dollars and sites. @Timothy Thomas - which site in Midwest is highest prio? @Jennifer Geist Can you confirm that Seattle is prio? All: Can you let us know which large accounts or areas of town we should consider for doing some digital out of home (think hospital campuses, VA, etc) Please share links to any LinkedIn posts you've shared recently that have generated activity for you (we're looking at performance metrics on the back-end but I know activity often happens offline). As the plan comes together we will share more details but this will be very helpful for us as we explore options. Of course, should you have questions, don't hesitate to reach out to this crew. Emma, Greg, and Lisa *Emma Zumsen* SVP Consumer Growth & Marketing | *TheKey* Mobile: 612.387.8802 [image: TheKey] --0000000000007b1ed5062ccba081 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello Folks, Greg, Lisa, and= I are working on some tests for new tactics and want to point those dollar= s towards the markets that need it most. One of the areas we&#39;re explori= ng is B2B; particularly in PNW, Midwest, Bay area, and Sarasota.=C2=A0 There are some details we need from you all to inform = where and how we best activate those dollars and sites.=C2=A0 @Timothy Thomas =C2=A0- which site in= Midwest is highest prio? = @Jennifer Geist =C2=A0 Can you confirm that Seattle is prio? All:=C2=A0 Can you let us know which large acco= unts or areas of town we should consider for doing some digital out of home =C2=A0(think hospital=C2=A0camp= uses, VA, etc) Please share links to any LinkedIn = posts you&#39;ve shared recently that have generated activity for you (we&#= 39;re looking at performance metrics on the back-end but I know activity of= ten happens offline). As the plan comes together w= e will share more details but this will be very helpful for us as we explor= e options. Of course, should you have questions, d= on&#39;t hesitate to reach out to this crew. Emma,= Greg, and Lisa=C2=A0 Emma Zumsen SVP Consumer Growth &a= mp; Marketing =C2=A0|=C2=A0 TheKey Mob= ile: 612.387.8802 </font

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