--0000000000000781be05b0673523 Content-Type: text/plain; charset="UTF-8" Hello HCAF Sales Nation! Last week's virtual conference to raise awareness around World Alzhiemer's Day and educate referral partners and the public on Alzheimer's prevention and brain health was a big success! If you didn't get a chance to watch it, you can view the recording here . This was also shared in today's Caregiving Collection Newsletter that goes out every Monday. We will continue to leverage this content in coming months, but for this week,* the follow-up strategy will be reaching out to referral partners who either registered or attended the event to get their feedback and to schedule a meeting with him or her to share more about Home Care Assistance's unique memory care offering, specifically for those living with Alzheimer's. * *Michele will be directly emailing any offices with attendees/registrants in your area with a list of those who registered/attended as well as email templates that can be customized as follow-up communication.* *NEW PAC Facilitation Guide on home care in a COVID environment! *Leverage this Facilitation Guide and the Home Care in a COVID Environment flyer to host a meeting around understanding the current COVID protocols in place for each member and his or her clients/residents/patients. Understand how these will evolve in the winter and how they are planning for flu season and the impact it may have on their business/practice and industry. Our Home Care in a COVID Environment flyer outlines some great features of HCA. This week, we thought to share some great recommendations from the field for converting each of those *Features into Benefits* for the referral source or community residents focusing on senior living communities. - *Personal Protective Equipment supplied for all caregivers & f**ollowing all CDC regulations pertaining to masks, PPE, and safety* This is a huge cost-saving measure for the communities. Competitors cannot or may not provide and we can. Peace of mind that we are ahead of the curve, staying on top of all CDC regulations and they don't have to worry about our CG's being uninformed about how to wear PPE, etc. - *COVID-19 Rapid Response Team* Gathering nation-wide information and trends. We have our response teams ready and able to help spread this information and we have strong protocols across the nation. This has allowed us to get ahead of the curve for when other areas became more affected. - *Isolation and recovery protocols* Helps the communities streamline their process for COVID + residents. - *Resources such as a Life Enrichment Guide to help clients combat isolation and keep them socially and mentally engaged* Bring value to community activities director and wellness director by taking something off their plate. Residents/Clients stay engaged and receive the cognitive stimulation needed to avoid a rapid decline. Especially important during the initial move in when a 1-2 week quarantine was required. - *Uni