--0000000000003c618b06373ed9ca Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Tim, As discussed on our call with Chris today, here are the top 6 marketing activities we can prioritize for Calgary/Canada to drive results: 1. Strengthen local SEO with positive client reviews, city specific landing pages, and helpful local Calgary blog content. (50% of budget) 2. Google Search Ads targeting high cost keywords like =E2=80=9Cprivate = home care Calgary=E2=80=9D and =E2=80=9Cin-home dementia care services=E2=80= =9D etc (25% of budget) 3. Facebook and Instagram Ads offering a free care consultation or downloadable guide that links back to the website. (10% of budget) 4. Send targeted direct mail (example: postcards with QR codes or vanity numbers for tracking) to high-income postal codes using Canada Post Precision Targeter. (5% of budget) 5. Create a drip campaign triggered by downloadable resources or inquiry forms to stay top of mind with potential clients. (5% of budget) 6. Produce short-form video content (client testimonials, caregiver stories, or =E2=80=9CWhy We Care=E2=80=9D messaging) for social media an= d our website. (5% of budget) 7. Radio - We can talk about whether this should be part of the plan. I'd be happy to discuss this on our 1:1 call; this can serve as a guide for our discussion. Regards, Chuck --=20 Chuck Terlesky B.A., CCPE General Manager Calgary, Alberta Calgary: 403-301-3777 TheKey.ca [image: TheKey] --0000000000003c618b06373ed9ca Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Tim, As discussed on our call with Chris today, = here are the top 6 marketing activities we can prioritize for Calgary/Canad= a to drive results: Strengthen local SEO=C2= =A0with positive client reviews, city specific landing pages, and helpful l= ocal Calgary blog content. (50% of budget)=C2=A0 Google Search Ads targeting high cost keywords like = =E2=80=9Cprivate home care Calgary=E2=80=9D and =E2=80=9Cin-home dementia c= are services=E2=80=9D etc (25% of budget) Facebook and Instagram Ads offering a free care consultation= or downloadable guide that links back to the website. (10% of budget) Send targeted direct mail (exam= ple: postcards with QR codes or vanity numbers for tracking) to high-income= postal codes using Canada Post Precision Targeter. (5% of budget) Create a drip campaign=C2=A0trigger= ed by downloadable resources or inquiry forms to stay top of mind with pote= ntial clients. (5% of budget) Produce short-form video content (client testimonials, caregiver stories= , or =E2=80=9CWhy We Care=E2=80=9D messaging) for social media and our webs= ite. (5% of budget) Radio -= We can talk about whether this should be part of the plan.=C2=A0 I'd be happy to discuss th= is on our 1:1 call; this can serve as a guide for our discussion.=C2=A0 Regards, Chuck -- Chuck Terles= ky B.A., CCPE General Manager Calgary, Alberta Calga= ry: 403-301-3777 TheKey.ca <span style=3D