Re: North Shore Seniors Safety

From
Ray Smale <ray.smale@thekey.com>
To
Timothy Thomas <tt@thekey.com>
Date
Fri, 12 Jul 2024 11:52:04 -0400
Folder
INBOX
--000000000000ffd6cb061d0edcf2 Content-Type: multipart/related; boundary="000000000000ffd6cb061d0edcf1" --000000000000ffd6cb061d0edcf1 Content-Type: multipart/alternative; boundary="000000000000ffd6ca061d0edcf0" --000000000000ffd6ca061d0edcf0 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi ya. Hope you had a fun vacation. If it breaks through against the target it could be. A couple of questions: 1. Does it go inside their regular paper or is it a standalone or even separate thing? When I look at their paper demo - attached - only 20% of seniors are reading it. Obviously this is directly targeted to them, but I'm hoping it's actually separately delivered from their regular paper TBH because it doesn't seem like seniors are seeking out their regular paper? 2. Could I see a copy of last year's? On Fri, Jul 12, 2024 at 9:26=E2=80=AFAM Timothy Thomas wrot= e: > Hi Ray, > > We'd like to look at this print option. It's well targeted to our > demographics (affluent market of west vancouver). They're running a senio= r > safety edition. > > Costs for ad placement are also attached. I believe we're targeting west > van in our direct mailer. It could be a nice double up...thoughts? > > ---------- Forwarded message --------- > From: Sharon Speirs > Date: Thu, Jul 11, 2024 at 5:11=E2=80=AFPM > Subject: Fwd: North Shore Seniors Safety > To: Timothy Thomas > > > FYI > > Sharon, Speirs > > General Manager > > Vancouver, BC > > Office: 778.279.3634 > > sspeirs@thekey.com > > TheKey.ca > > [image: TheKey] > > > > > > > > ---------- Forwarded message --------- > From: Eliot Heiss > Date: Thu, Jul 11, 2024 at 1:48=E2=80=AFPM > Subject: Re: North Shore Seniors Safety > To: Sharon Speirs > > > Hi Sharon, > > Thanks for getting back to me so quickly. I have attached a demographics > sheet which helps outline our audience. Here is a link to our website to > see some of our boxes. > https://www.nsnews.com/other/contact-us > > However, we still deliver to homes on routes all over the North Shore fro= m > Lions Bay to Deep Cove. Before you present to your marketing team I have > another idea that may provide you with more value along side the Seniors > Safety Guide. Would you be open to a brief video call at some point > tomorrow or early next week? > > Best, > > Eliot Heiss > Media Strategist > Glacier Media Digital > T: 778-872-1673 | E: eheiss@glaciermedia.ca > > > Business in Vancouver | Van= couver > is Awesome | Eastward Media > > *ASK ME ABOUT:** Retargeting, SEO, SEM, Social Media Management, Premium > Sponsored Content,* > > *Website builds and maintenance, Landing Pages, Wallpaper ... and more!* > ------------------------------ > *From:* Sharon Speirs > *Sent:* Thursday, July 11, 2024 1:05 PM > *To:* Eliot Heiss > *Subject:* Re: North Shore Seniors Safety > > > *CAUTION*: This email originated from outside of the organization. > Hi Eliot > This is likely something we would be interested in a full page ad - I > just have t