--Apple-Mail=_866DA76F-5634-4518-9997-AB6860BBD975 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Hi Amanda, We like the second storyline; however we would like to switch out the = first with a story around the pros and cons of staying at home vs moving = to a senior residence. In fact, going forward, I would like to = regularly try to include some content that is more sales directed. If you feel comfortable in researching the topic and developing an = outline that would be great; however if you need to interview Timothy = and me that works too. Let me know. Thanks. Tim Thomas Home Care Assistance (Montr=C3=A9al) Tel: 514.907.5065 tthomas@homecareassistance.com | = Homecareassistancemontreal.ca = > On Nov 9, 2020, at 11:00 AM, Amanda Olliver = wrote: >=20 > Hi Tim and Timothy =E2=80=93 hope you=E2=80=99re both doing well, and = enjoying this little breath of summer weather again. > =20 > I=E2=80=99m getting ready to dive into this month=E2=80=99s content = work and wanted to get your input on topics. > =20 > Is there anything special you=E2=80=99re hearing, seeing or noticing = in the market right now? A trend among calls or a challenge you=E2=80=99re= seeing for clients? >=20 > Two ideas I have are below. Let me know what you think of these and if = there=E2=80=99s anything else either locally =E2=80=93 or from corporate = =E2=80=93 that you think would be smart to feature for November. > =20 > Once I have your buy-in on the ideas, we can work to create and = distribute around the week of November 23 if that works for you all? > =20 > Thanks very much! Have a great start to your week, > AO >=20 > =20 > This new CAMH study reveals that COVID-19 is adversely impacting = mental health for women. Given one of your key buyer persona=E2=80=99s = are women over a certain age, I think we could use this new finding as a = jumping off point for one of our articles (Caregiver burnout in a COVID = world=E2=80=A6), the need to focus beyond just basic self care and = deliberately manage mental health among caregivers this year more than = ever. = https://www.camh.ca/en/camh-news-and-stories/covid-19-pandemic-adversely-a= ffecting-mental-health-of-women-and-people-with-children = > =20 >=20 > Let there be light. Have you noticed that a number of municipalities = are encouraging people to put up their holiday lights early this year, = for morale? (if not, just drive past my house tonight =F0=9F=98=89). = That said, this trend got me thinking about the power of light as we = head into the darkest weeks of the year, and the impact on seniors. = We=E2=80=99ve talked about sundowning for those suffering from dementia, = I think we could factor that in but make this overall a piece about the = power of light at this time of year, creating it, the science behind = sunshine and artificial light therapy in winter months, and connect into = the holiday lighting as a newshook. How to harness the power of light in = your homes to help