Re: TheKey Full Page Ad 2024 North Shore Caregiver Expo

From
Ray Smale <ray.smale@thekey.com>
To
Timothy Thomas <tt@thekey.com>
CC
Chuck Terlesky <cterlesky@thekey.com>, Sharon Speirs <sspeirs@thekey.com>
Date
Tue, 2 Apr 2024 09:44:15 -0400
Folder
INBOX
--00000000000006e9cb06151d4e51 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable The driver with all of these suggestions is it appears the folks showing up to this show are D-I-Yers - so they're going to swarm the table when they realize there's a free giveaway. Then we make sure our person, is that you Sharon, captures their info and we work them going forward - let's look at what she's collecting from them in terms of contact info. Then we can follow up with them after the event too. Everyone should get a personal (we can automate it) email from Sharon - thanks for talking to me at [insert name of show] I would like to... bla bla... We want to try to make them give us their email or phone number for the freebee. Obviously some will give us mickeymouse@gmail.com but you can't avoid that. When we're really running we'll be able to text them afterwards with ^. We're not there yet. Ray On Tue, Apr 2, 2024 at 9:38=E2=80=AFAM Timothy Thomas wrote= : > I like that idea. @Chuck Terlesky see Ray's email > below for context. Does your printer / promotional item vendor have > anything that might work as a branded giveaway at a seniors expo? > > On Tue, Apr 2, 2024 at 9:35=E2=80=AFAM Ray Smale w= rote: > >> Yes - let's allocate it to that. >> OR if we're going to that conference let's spend $1,000 on giveaways tha= t >> keep us top of mind for the target. >> My dad has a bracelet that says: on blood thinners or something like tha= t >> so that the parameds know he might bleed out. >> We could brand those kinds of things: TheKey and give them out. >> That's just a random suggestion but something that has our brand name in >> front of these people for a long time. >> One of those meds dispensers/sorters that would be branded The Key? >> Even if it was $1,000 to print off some (laminated) sheet that these >> folks can use in home where they check off that they took their meds tha= t >> day and it's a fridge magnet on the back of it. >> >> On Tue, Apr 2, 2024 at 9:16=E2=80=AFAM Timothy Thomas wr= ote: >> >>> Hi Ray, >>> >>> I agree. I'm happy saving that $1000 to invest in a mail drop. Would yo= u >>> suggest something else? >>> >>> On Mon, Apr 1, 2024 at 12:34=E2=80=AFPM Ray Smale wrote: >>> >>>> Hope you had a Happy Easter. >>>> Let's have a chat about this tomorrow. >>>> The brochure is a dog's breakfast - we could definitely stand out. >>>> Link below... >>>> Having said that, there might be a better way to spend $1,000. >>>> >>>> >>>> ---------- Forwarded message --------- >>>> From: Nadia Mather >>>> Date: Mon, Apr 1, 2024 at 12:02=E2=80=AFPM >>>> Subject: RE: TheKey Full Page Ad 2024 North Shore Caregiver Expo >>>> To: Alexa Graziani >>>> Cc: Ray Smale >>>> >>>> >>>> Hi Alexa, I have booked a full page. The full page size is 9.875 inche= s >>>> wide by 10.25 inches high. Here is a link to last year=E2=80=99s featu= re: >>>> https://issuu.com/nsnfeatures/docs/nsnwed20230510-caregiver >>>> >>>> >>>> >>>> We also promot

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