Re: Week of January 2nd B2B Toolkit

From
Jackie Summers <jsummers@thekey.com>
To
Ashley Mirone <amirone@thekey.com>
CC
bdcorp@thekey.com, Regional Directors <RegionalDirectors@thekey.com>
Date
Tue, 2 Jan 2024 12:58:07 -0800
Folder
INBOX
--000000000000acb928060dfcc6ac Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello team! Thank you to all who were able to make it to our B2B Toolkit review call. A Happy New Year email drip campaign is going out this Thursday - see the template here. Your January PAC topic link is here. Meeting Recording here. Attendance here. Jackie Summers Sales Operations Manager 951-675-0413 TheKey.com [image: TheKey] On Tue, Jan 2, 2024 at 5:59=E2=80=AFAM Ashley Mirone w= rote: > January 2nd B2B Toolkit > > > > **NEW* Sleep Well Strategy Rollout* > > As we all heard on our December National Sales Call - we have a new Sleep > Well Strategy rolling out. Sleep Well is the latest pillar addition to ou= r > Balanced Care Method approach. So it's important that we all educate > ourselves on this pillar and feel comfortable hitting the field and > speaking to our referral partners about this topic. > > Your *Sleep Well Campaign Doc Here* > > will include: > > - Sleep Well Talk Tracks > - Sleep Well Educational Deck > - Proprietary TheKey Sleep Diary (including this week) > > > *DSG Huddles*: Your DSG's will also be using this topic to connect on > your regional HCL Huddles in order to review content, ask questions, > strategize how to approach your accounts, and role play! > > *Social Calendar Posts*: we have 3 Sleep Well themed social media posts > within our January social media calendar to complement our strategy > > *PAC Topic:* your PAC group this month will be discussing a Sleep Well > client example > > *Pardot Email Drip Campaign*: January 24th there will be an email dripped > out to your referral sources on your behalf offering an educational > presentation on Sleep Well and providing the Sleep Diary resource. Please > be sure to use the next few weeks to familiarize yourself with the deck > content and speaker notes to be prepared to present after this email > campaign launches. > > > > *Happy New Year Message * > > *Click HERE* > > to read the Happy New Year email drip going out to your referral account > active contacts on 1/4. Call to Action: schedule a meeting to discuss > professional ambitions for the year. > > REMINDER - DUE DATE Jan 5th: Audit the contact names on your "My Drip > Campaign Referral Contacts > " > List. See detailed instructions emailed by Julia Jenkins on 12/12. > > > > *Sales Enablement Tools + Analytics Portal Playbooks* > > We're excited to roll out this new resource as a one-stop-shop for all of > our wonderful tools. This is a playbook full of strategies and tools that > have been proven to move the dial with referral accounts. From > presentations, empathy training, TimeSlips, and more. > > Sales Enablement Playbook Here. > > > We also have a new Analytics Portal Playbook with information such as: ho= w > to identify why a SOC is missing for ou Scorecard, how to address issues > with the AP, etc. > > Analytics Playbook Here. > > > Please take the time to open these playbooks and save t