--000000000000f0f48505ab9b6cfc Content-Type: multipart/alternative; boundary="000000000000f0f48305ab9b6cfa" --000000000000f0f48305ab9b6cfa Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello Timothy, You will find in the body of this email a snapshot of your campaigns last month, segmented by platform. In the attached PDF you will find your Digital Marketing & Organic Report, which provides additional insight into the performance of your digital strategy. As always, you can find both up-to-date and historical data online at https://myreports.20eight.ca. Should you need assistance with login please let us know. If this email appears cut off, please maximize the window or click "View Entire Message" at the foot of the email. Your 20Eight Team 613.692.0345 | 20eight.ca | clarity@20eight.ca Summary Notes June Google Search: Spend: $2680 Bing Search: $0 DV360: (remarketing tactics and audience targeting):$999 Simplifi: (remarketing and geofencing tactics): $300 *Website Traffic English* +65% June (3363) over May (2029) * +7% June (3363) over previous year (3128) ** * Advertising resumed in June causing the increase in traffic ** Last year in June organic traffic plummeted so despite the fact that paid traffic is down by 52% (intentional) overall traffic is actually up 7% due to organic that is back on track. *Website Traffic French* -11% June (4197) over May (4711) +224% June (4197) over previous year (999)* * organic traffic also plummeted on the French side last year in June causing the high increase year over year. *Benchmarks* Total qualified Calls from Internet (unique) | Jan 172 | Feb 163 | March 218| April 90 | May 63| June 93| Total qualified forms from Internet (first time) | Jan ? | Feb 15 | March 18| April 10 | May 81 | June 103* *Many of these are caregiver forms. I have asked Zander to come up with a way to isolate out all caregiver forms and calls based on keywords because benchmarking numbers are getting skewed with caregivers. Total New Clients started (CEO Dashboard) | Jan ? | Feb 15 | March ?| April ?| May 9 | June ? Strategy Update: =E2=80=A2 I would like to talk about adding a driver from the home page fo= r Concierge Care. I would also like to have a conversation on adjusting the strategy due to new types of leads you are getting and on how to isolate caregiver application intake. If you would like to discuss your report with a digital specialist please feel free to schedule a meeting = . Digital marketing report for Home Care Assistance Montreal Current Period June 01, 2020 - June 30, 2020 Prior Period May 01, 2020 - May 31, 2020 Created on July 03, 2020 Report type Monthly * Live Report Access * CallRail - Campaigns CampaignTotal CallsAnswered Calls% AnsweredFirst CallsUnique CallersAverage Duration HCA Montreal English 170 128 33% 164 114 44% 96.47% 89.06% 8% 103 66 56% 117 78 50% 00:03:36 00:03:10 13% HCA Montreal French 36 26 38% 36 22 64% 100.00% 84.62% 18% 26 20 30% 28 21 33% 00:02:46