--_000_YQXPR0101MB18310FD5BB16AFE1805871C8DBFD0YQXPR0101MB1831_ Content-Type: text/plain; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Hi Tim - Wednesday at 10 would be perfect! Looking forward to it. See you then and in the meantime, enjoy the long weekend! Thanks, AO [https://docs.google.com/uc?export=3Ddownload&id=3D1Ey3NavMVSeU9lrMs5VF2ZaG= qBvgvuY0I&revid=3D0B3Gn5-SySj7FcElFZ0JIUlgwOWJsZzQ3MkRjNXVoU0U4QndZPQ] ________________________________ From: Timothy Thomas Sent: June 27, 2019 10:23 AM To: Amanda Olliver Subject: Re: HCA Newsletter Hi Amanda, We should meet at our TMR location, situated at 2394 Chemin Lucerne, Montre= al, H3R 2J8. Would 10am on Wednesday work for you? Enjoy your time away! Tim On Thu, Jun 27, 2019 at 7:46 AM Amanda Olliver > wrote: Hi Tim! Great, I=92m glad to hear it! I would love to meet. Whereabouts is your off= ice? I=92m heading out of town for the next couple of days but I have avail= ability Wednesday if you have a window then? Let me know what might work on your end. I=92m excited to dive in with you = guys! Thanks AO On Jun 26, 2019, at 4:57 PM, Timothy Thomas > wrote: Hi Amanda, This looks great. Would it be possible for you to come into the office and meet? This way you= can get a feel for our culture and we can work out the details. Perhaps on Friday or sometime next week? Let me know, Tim On Wed, Jun 26, 2019 at 2:00 PM Amanda Olliver > wrote: Thanks Tim, that's great - it helps me think through how much time the cont= ent creation would take. I've taken a run at a scope of work proposal, attached. I framed it into th= ree buckets: - Creating a content strategy and a clear plan. I'm big on plans. What's w= ritten down - and measured - gets done, and I'd love to put together a sing= le-frame overview that maps out what you'll be saying, to which audience, t= hrough which channel, and when. I also built in some thoughts on your own p= ersonal brand, which could be a source of untapped potential you want to di= p into. I suggested doing this for a six-month time frame, and then you can= re-assess how it's going and make tweaks accordingly. - Creating the content for the newsletter and the website on a monthly basi= s. I think it's wise to connect your content between the two. It'll be more= efficient to produce, and it will help amplify the impact. A feature lengt= h newsletter article can be the theme of the web content for a two-week per= iod. You can drive people to your site by them reading the longer story/art= icle, and then clicking through to a shorter version framed as more practic= al tips, best practices, resources, questions to ask, etc. (where they hope= fully nose around your different services, and other info, at the same time= ). And all of this can be amplified through your social media channels. We'= d build your key SEO words right into all of this content to ensure it supp= orts your digital presence, both organically and through anything you're pa= ying for presently.