--000000000000eb3ab3060d1e216c Content-Type: multipart/alternative; boundary="000000000000eb3ab1060d1e216b" --000000000000eb3ab1060d1e216b Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable That works for me, thank you! On Fri, Dec 22, 2023 at 11:16=E2=80=AFAM Arshdeep Brar wrote: > Hi Alexa, > > > Agreed, this will be a better alternative to lower the bids in that regio= n > specifically and let it run instead of totally removing it. So, I will > implement a 50 % decreased bid, and we can review it next month. > > At least 50% would be a good number to notice some actual difference; let > me know if you agree. > > Thanks, > Ash > > *Ash Brar* > > In Front Marketing > > Results Driven Performance Marketing > > > > 587.969.7574 > > *ash@infrontmarketing.ca * > > Suite 401 =E2=80=93 255 17 Ave SW, Calgary, AB > > > ------------------------------ > *From:* Alexa Graziani > *Sent:* Friday, December 22, 2023 12:06 PM > *To:* Arshdeep Brar > *Cc:* John McColman ; Patrick Zehnder patrick@infrontmarketing.ca>; Timothy Thomas > *Subject:* Re: Calgary Targeting Update > > Hi Ash, > > Ok, I see your point. However, it spent so much money that I don't think > we could be getting enough conversations to make it worth it. What do you > think about adding that postal code specifically and bidding down on it? > > Sincerely, > > On Fri, Dec 22, 2023 at 10:59=E2=80=AFAM Arshdeep Brar > wrote: > > Hi Alexa, > > So T2R is the downtown region of Calgary, and my concern is that it had > more to do with Google assigning the location to T2R as we had very > specific targeting; I wouldn't recommend necessarily removing or excludin= g > that area because a lot of primary searches tend to take places in this > region. So, although we might not be seeing a lot of final conversions fr= om > this, we should keep it in. > > Let me know what you think, and we can proceed accordingly. > Thanks, > Ash > > *Ash Brar* > > In Front Marketing > > Results-Driven Performance Marketing > > > > 587.969.7574 > > *ash@infrontmarketing.ca * > > Suite 401 =E2=80=93 255 17 Ave SW, Calgary, AB > > > ------------------------------ > *From:* Alexa Graziani > *Sent:* Friday, December 22, 2023 10:47 AM > *To:* Arshdeep Brar > *Cc:* John McColman ; Patrick Zehnder patrick@infrontmarketing.ca>; Timothy Thomas > *Subject:* Re: Calgary Targeting Update > > Thank you, Ash! > > One more question. Is T2R in the updated targeting set? That was on the > chopping block so I want to either remove it or explicitly address how/wh= y > we are keeping it i fit's in the new set. If it was removed as part fo th= e > process, then great. > > Sincerely, > > On Fri, Dec 22, 2023 at 9:04=E2=80=AFAM Arshdeep Brar > wrote: > > Calgary changes have been implemented. Thanks, > Ash > > *Ash Brar* > > In Front Marketing > > Results Driven Performance Marketing > > > > 587.969.7574 > > *ash@infrontmarketing.ca * > > Suite 401 =E2=80=93 255 17 Ave SW, Calgary, AB > > > ----------------------