--0000000000000337a305b18fb121 Content-Type: multipart/alternative; boundary="0000000000000337a205b18fb11f" --0000000000000337a205b18fb11f Content-Type: text/plain; charset="UTF-8" Hello HCAF Sales Nation! Below is the *Referral Marketing Recommendations *for this week: *This week is National Case Management Week! *Hopefully, you have some fun things planned. As a reminder, here were some of our suggestions for you to celebrate and give back to your case manager partners! - *Shift-Change Parking Lot Party/Drive-By* where case managers can meet in the parking lot and pick up lunch right after, or on their way, to their shift. - *Educational Presentations! *We currently have a number of excellent presentation decks found here , many of which have been approved for CEU credits for case managers, social workers, nurses and GCMs. Education is a great way to give back to our case managers and others in the healthcare field. Because of COVID, we're now operating in a virtual presentation environment, and therefore partnering with other offices in your state would be a great way to allow professionals across a wider geography benefit from these vs. just those in the local market! It is an excellent initiative to have a member of a team in your state approved to lead/host these sessions for the purpose of offering CEUs. *Case Manager Spotlight on LinkedIn! *Just as we did with Wealth Managers, we have created a customizable meme to spotlight your community partners. Attached please find a Case Manager Spotlight template that can be customized through our Ad Request Form . Feel free to do more than one spotlight, and be sure to tag the professional and the place they work for increased visibility and engagement! As a reminder, next week, October 19th-25th is* National Estate Planning Awareness Week*. This is an excellent opportunity to *show appreciation* by reaching out to your top estate planning *attorney's* and *invite* him/her to be a guest speaker on an educational webinar for your referral partners and HCA clients/family members around the importance of advanced planning and having documents and decisions/guardians in place before a crisis arises. Feel free to use the attached customizable email template to reach out to your estate planning attorney. The Marketing Team is happy to support you and your speaker(s) by creating any materials you may need to promote the event (i.e. flyer, social media asset, etc.). To streamline the process, please use our Ad Request Form . We also have Gabi Pumpian with our company office in La Jolla, CA who is approaching this as more of a panel discussion, bringing in professionals such as a hospital nurse, hospice liaison, wealth advisor/financial planners in addition to an elder law attorney. Having a group of 5-6 professionals speaking to different aspects of aging and long-term care planning provides a more well-rounded, in-depth conversation. More information to come from Gabi on how she is able to leverage this