Ideas & Invoice for April

From
Amanda Olliver <amanda@hudsonoffice.ca>
To
Timothy Thomas <tt@homecareassistance.com>, Tim Thomas <tthomas@homecareassistance.com>
Date
Mon, 4 May 2020 13:38:29 +0000
Folder
INBOX
--_004_YQBPR0101MB088483E11A14F23F2A47BC6DDBA60YQBPR0101MB0884_ Content-Type: multipart/alternative; boundary="_000_YQBPR0101MB088483E11A14F23F2A47BC6DDBA60YQBPR0101MB0884_" --_000_YQBPR0101MB088483E11A14F23F2A47BC6DDBA60YQBPR0101MB0884_ Content-Type: text/plain; charset="us-ascii" Content-Transfer-Encoding: quoted-printable Good morning Tim and Timothy - hope you're both doing well all things consi= dered! I'm thinking ahead to your May content and hoping to build on the really go= od momentum from April (we had very strong content engagement). Thinking ab= out what business looks like on your end right now and what your clients ar= e facing, the better we can align the month's content with reality, the bet= ter we can underline the parts of your strategy that matter most right now. I'm curious what you're seeing/hearing that we might be able to pick up on = and use as the springboard for the content. With so much going on in the CH= SLDs, are you hearing any different themes or concerns pop up in the client= s you speak with? I'm also thinking with such a talent crunch right now par= ticularly in your space, if we can go that route and find a way to talk abo= ut the benefits of a carefully matched caregiver... that can reinforce a Ho= me Care differentiator that most won't have. If there's anything specific presenting itself on your end, let me know, an= d I'll think about how we can channel that into some thoughtful content for= May. I also noticed the Ritz Carlton advertising on CJAD which made me thi= nk back to our conversations about targeting that higher net-worth demograp= hic and whether there are ways for you to (eventually, maybe not right now)= partner with other leading brands. We touched on that a bit in our recomme= ndations but I think it's worth exploring every time I hear them advertisin= g. Last but not least, I'm attaching my invoice for our work together in April= . Thank you for your business, I really love collaborating with you all. AO Amanda Olliver Founder & Storyteller-in-Chief The Hudson Office 514-701-3242 amanda@hudsonoffice.ca --_000_YQBPR0101MB088483E11A14F23F2A47BC6DDBA60YQBPR0101MB0884_ Content-Type: text/html; charset="us-ascii" Content-Transfer-Encoding: quoted-printable Good morning Tim and Timothy &#8211; hope you&#8217;re both doin= g well all things considered! &nbsp; I&#8217;m thinking ahead to your May content and hoping to build= on the really good momentum from April (we had very strong content engagem= ent). Thinking about what business looks like on your end right now and what your clients are facing, the better we can align th= e month&#8217;s content with reality, the better we can underline the parts= of your strategy that matter most right now. &nbsp; <span style=3D"font-family:&quot;Fieldwork 03 Geo Li= ght&

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