--_004_YT4PR01MB967121158F01145681336694D7A29YT4PR01MB9671CANP_ Content-Type: multipart/alternative; boundary="_000_YT4PR01MB967121158F01145681336694D7A29YT4PR01MB9671CANP_" --_000_YT4PR01MB967121158F01145681336694D7A29YT4PR01MB9671CANP_ Content-Type: text/plain; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Hi Alexa! Thanks for joining Megan, it was nice meeting you today. Thanks for everyon= e=92s time. I look forward to working together more with you. I have answers on the slides. We=92re going to update them as well, but I t= hought I would include what we saw. I know from previous conversations, and= streamlining the data, we use Google Analytics for the =93full picture=94 = of conversions (as Google Ads will only track some things). A few things we will do moving forward in the reports. 1. All conversions will come from Google Analytics. * Slide 4 i. Addi= ng up all conversions shows 52, one we didn=92t count in that screenshot as= it was below * Slide 5 i. Tota= l Goal Change * 53 vs 48 =96 this is all conversions (Google Analytics) ii. Googl= e Ads / CPC * This breaks out the Google Campaign VS previous month Google= Campaign =96 IN ANALYTICS * Next to it, shows search and display breakout (32) * Slide 6 i. Blen= ded Data * Google Ads campaign from Google Ads / Search & Display * We look at total conversions (53) and how they=92re broken o= ut from Google Analytics (explains 4/5) * Display =96 Overview separate to above as there is talk abou= t how it performs. * Top Right-Hand Corner i. Will= have call lengths or other important information ii. Next = month will include 30 & 60+ seconds We=92ve reworked everything in the report to hopefully show cleaner data. W= e know that looking at Google Ads doesn=92t paint the full picture of =93le= ads=94. Even CallRail doesn=92t match Google Ads or Google Analytics. We=92ve changed all clicking URLs to include custom UTM codes for