--0000000000007a0ab405e8184922 Content-Type: multipart/alternative; boundary="0000000000007a0ab305e8184921" --0000000000007a0ab305e8184921 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Blocking the word homes may not be wise as some people may put in care in homes and we may be excluded. Just a thought. Cheryl On Wed., Sep. 7, 2022, 12:45 p.m. John McColman, wrote: > Hi Carolina, > > > > We will go through the account and see if there is language around > facilities popping up. Also, we will add some additional negative keyword= s > across Canada to block =E2=80=9Cfacilities=E2=80=9D or =E2=80=9Chomes=E2= =80=9D. > > > > Thank you for the feedback, every bit helps > > > > *John McColman* > > In Front Marketing > > Results Driven Performance Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > Suite 401 =E2=80=93 255 17 Ave SW, Calgary, AB > > > > [image: > https://images2.imgbox.com/4f/28/0CulP3sT_o.png] > [image: > https://images2.imgbox.com/86/7d/UEdGNfFZ_o.png] > > > > > > *From:* Carolina Orosa > *Sent:* September 6, 2022 5:37 PM > *To:* Timothy Thomas > *Cc:* John McColman ; Dennis Fancy dfancy@thekey.com>; Cheryl Cartwright ; > Chuck Terlesky ; Carolina Orosa corosa@homecareassistance.com>; Phil Chanda ; > Alexa Graziani ; Jennifer Lagemann jennifer.lagemann@thekey.com>; Arshdeep Brar > *Subject:* Re: Updates Calls - IFM > > > > Hi there, > > > > I also just wanted to let you know that we have gotten an increase in the > number of calls from people thinking we are a facility in the past couple > of months. Just wanted to flag this in case there are any tweaks we can > make from a keyword perspective. > > > > Thank you, > > > > Carolina > > > > On Tue, Sep 6, 2022 at 12:58 PM Timothy Thomas wrote: > > Hi John, > > > > Thanks for providing us with this summary. > > > > Can you clarify what you mean with respect to Toronto's calling system? I= s > this with after hour calls that flow through a call center? I know Cheryl > mentioned that the intake volume has increased dramatically and on occasi= on > they have had to take a message and call the intake back, but it shouldn'= t > often. > > > > Thank you > > > > On Thu, Sep 1, 2022 at 4:08 PM John McColman > wrote: > > Hi Everyone, > > > > I thought I would reach out with some updates on what we see with the > Google Advertising campaigns. > > > > Take a look, and for a more robust picture of data specific to your > markets, I recommend using the Google Data Studio links to check data fro= m > multiple sources. > > > > The campaigns are doing great since the additional changes and > optimizations were made. Winnipeg is slowly improving, and we appreciated > Dennis=E2=80=99 email updating us on the language and calls he had receiv= ed. Any > feedback, good or bad, is valued. > > > > There is a budget recommendation for Vancouver, which means there is more > potential for increased spending to bring in additional phone calls. > > > > The data b