Re: Canada Newsletter?

From
Megan Heinen <mheinen@thekey.com>
To
Timothy Thomas <tt@thekey.com>
Date
Tue, 4 Jun 2024 09:08:38 -0700
Folder
INBOX
--000000000000e40bc1061a12abc9 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Please keep me in the loop bc I am currently producing a monthly newsletter custom version for Canada each month. If you want to create your own version, that's fine, but there is already a consumer and client facing Canada specific NL going out monthly. If you want to include referral sources in that one, we can do so through Pardot. Pardot is very complicated and I would not recommend doing your own version in that tool. However, pulling your data into something like MailChimp presents a slew of other issues. We looked into it last year when Chen and I were frustrated by the Pardot and IT team process limitations and ended up giving in and going with Pardot. Remember also, re: content, that we are adding new content to the .ca blog that is added to the .com learning center. I know you want more frequency, but don't forget that we ARE adding new, excellent, long-form, SEO optimized content each month. On Tue, Jun 4, 2024 at 7:52=E2=80=AFAM Timothy Thomas wrote= : > Hi Megan, > > No, it was a B2C newsletter. I was essentially asking for approval to > develop our own content strategy and distribute it via a Canadian > newsletter to our clients, referral sources and caregivers. I'm open to > managing this myself and distributing via the system of your choice. > > I spoke with Chad about it this morning. He said he would discuss with > Caroline and get back to me. > > In the meantime, can you remind me how to download custom brochure insert= s > with local phone numbers? > > Thanks! > > On Tue, Jun 4, 2024 at 12:18=E2=80=AFAM Megan Heinen = wrote: > >> Hey Tim, >> >> I had to miss the MOR last week but heard through Caroline you saying >> something about a B2B facing newsletter. Just wanted to learn more. Is i= t >> TheKeyNote? How are you pushing it out? Just curious about the details. >> Thank you! >> >> Megan >> >> -- >> Megan Heinen >> Head of Consumer Marketing >> * Please note my email has changed: * >> mheinen@thekey.com >> (650) 416-1526 Ext. 181526 >> TheKey.com >> [image: TheKey] >> > > > -- > Tim Thomas > Head of Canada Division > *Please note my email has changed:* > tt@TheKey.com > (514) 591-9387 > TheKey.ca > [image: TheKey] > --000000000000e40bc1061a12abc9 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Please keep me in the loop bc I am currently producing a m= onthly newsletter custom version for Canada each month. If you want to crea= te your own version, that&#39;s fine, but there is already=C2=A0a consumer = and client facing Canada specific NL going out monthly. If you want to incl= ude referral sources in that one, we can do=C2=A0so through Pardot. Pardot = is very complicated and I would=C2=A0not recommend doing your own version i= n that tool. However, pulling your data into something like MailChimp prese= nts a slew of other issues. We looked into it last year when Chen and