--00000000000000637005b22ecb57 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Timothy, Something has come up. Can we find a time tomorrow? Sorry. Mark 613.228.2028 | 20eight.ca | Mark@20eight.ca On Wed, Oct 21, 2020 at 6:06 AM Timothy Thomas wrote: > Hey Mark. How does 2pm sound? > > On Mon, Oct 19, 2020 at 4:36 PM Mark Dickie wrote: > >> Hi Timothy, >> >> How about Wednesday, anytime after 10:30AM? >> >> >> Mark >> >> >> >> >> >> >> 613.228.2028 | 20eight.ca | Mark@20eight.ca >> >> >> >> >> >> >> >> On Mon, Oct 19, 2020 at 3:56 PM Timothy Thomas >> wrote: >> >>> Hi Mark, >>> >>> Can we set up a follow up call on this? We'd like to get started asap. >>> >>> Thanks >>> >>> On Thu, Oct 8, 2020 at 1:18 PM Mark Dickie wrote: >>> >>>> Hi Timothy, Joey & Mariel, >>>> >>>> Hope you are all well today. So we have been brainstorming this >>>> project, and as well, had a discussion with our Facebook Agency rep on >>>> Tuesday. >>>> >>>> First: Campaigns >>>> >>>> - *Facebook: * >>>> - As discussed in our call Friday, we will have to tread >>>> carefully around Facebook's policies regard age discrimination a= nd the >>>> overall job recruitment category. The rep's recommendation was t= o build a >>>> Look-A-Like [LAL] audience based on current and past staffs' pro= files. We >>>> feel this is one solution but we will look at the other opportun= ities we >>>> discuss i.e. immigrants/ex-pats >>>> - For the last-minute recruitment of specific individuals for >>>> specific requests the LAL custom audience, combined with languag= e & a >>>> tighter location will be tried but audience sizes could be restr= icted. >>>> - *Pinterest:* >>>> - For the campaign to cultivate new persons into the profession >>>> have you considered/used Pinterest in the past? It is just a tho= ught that >>>> we will explore. It may be a way to capture the personas we are = looking for. >>>> >>>> *Secondly: Website* >>>> >>>> - *Become a Caregiver landing page *(new) >>>> - The consensus is there should be an unique landing page for >>>> recruits to the profession - that explains the ideal candidate, = the >>>> rewarding career of helping others, the requirements for certain= levels of >>>> caregivers and the training HCA provides. >>>> - The current Careers page is speaking to existing Caregivers. A >>>> specific new recruit page should increase engagement and interes= t. >>>> - *Job Board* >>>> - Here is an example of HomeInsteads Career listings >>>> page. We >>>> believe it represents what you want to accomplish. Please provid= e feedback. >>>> - An important feature is that staff should be able to add / >>>> remove / update job listings on the fly without programming expe= rience >>>> required. >>>> - Options: >>>> - Timothy, do you or your programmer have the skillset to >>>> build a backend easy-to-use dashboard for staff to work with = to create open >>>> positions, populate the front end & turn them on and off, etc= ? >>>> - License a jo