Hello Sales Nation and General Managers,
Tomorrow (1/29), we will be sending a Salesforce email drip campaign to
your SF contacts. Below is a sample of the email that will be sent, where
the sender and signature will all be from your desk to your contacts. The
topic is on *Anasognosia (US and Canada, Excluding Connecticut)!** We hope
this produces responses and meetings for you!*
Reminder: For any meetings booked from this email, please document in
Salesforce with the *Tied to Sales Initiative dropdown of "Salesforce
Automated Drip Campaign." *
--
Ian Belcher
Sales Enablement Manager
(415) 860-1370
https://thekey.com
[image: Click to go to TheKey's LinkedIn page.]
<https://www.linkedin.com/company/thekeycare> [image: Click to go to
TheKey's Facebook page.] <https://www.facebook.com/TheKeyCare> [image:
Click to go to TheKey's Instagram page.]
<https://www.instagram.com/thekeyhomecare>
<https://thekey.com/>
---------- Forwarded message ---------
From: Ben Kinder <letstalk@thekey.com>
Date: Mon, Jan 12, 2026 at 3:10 PM
Subject: PROOF When Insight Is Lost: What Anosognosia Means for Safety and
Care
To: <ian.belcher@thekey.com>
New resource: Understanding anosognosia in dementia and how TheKey helps
families respond
<https://thekey.com/partners?utm_source=MC&utm_medium=email&utm_campaign=B2B_Anasognosia_1_29_26&utm_content=top_logo&utm_term=>
*GETTING STARTED <https://thekey.com/getting-started> | OUR SERVICES
<https://thekey.com/our-services> | LEARNING
<https://thekey.com/learning-center> | ABOUT US
<https://thekey.com/about-us>*
[image: Image placeholder]
<https://daanow.org/pathways/?utm_source=MC&utm_medium=email&utm_campaign=B2B_Anosognosia_9_11_25&utm_content=&utm_term=?utm_source=MC&utm_medium=email&utm_campaign=B2B_Anasognosia_1_29_26&utm_content=image&utm_term=>
Behind the words, “I’m fine.”
Hello Ian,
When a person with dementia says, “I’m fine—I don’t need help,” they may
truly believe it. But that doesn’t mean they’re safe.
Anosognosia is a brain-based condition that impairs a person’s ability to
recognize their own cognitive changes. It’s one of the most challenging
(and under-recognized) features of dementia.
Our SVP of Clinical Excellence and Quality, Dr. Shadi Gholiadeh, recently
co-authored a chapter on anosognosia in the *Pathways to Well-Being with
Dementia manual
<https://daanow.org/pathways/?utm_source=MC&utm_medium=email&utm_campaign=B2B_Anosognosia_9_11_25&utm_content=&utm_term=?utm_source=MC&utm_medium=email&utm_campaign=B2B_Anasognosia_1_29_26&utm_content=Link_1&utm_term=>*,
a national resource published by the * Dementia Action Alliance
<https://daanow.org/?utm_source=MC&utm_medium=email&utm_campaign=B2B_Anosognosia_9_11_25&utm_content&utm_term?utm_source=MC&utm_medium=email&utm_campaign=B2B_Anasognosia_1_29_26&utm_content=Link_2&utm_term=>*.
This free guide offers practical, evidence-based strategies for families
and professionals navigating the emotional, cognitive, and safety
complexities of anosognosia.
Download the Pathways to Well-Being with Dementia manual *here
<https://daanow.org/pathways/?utm_source=MC&utm_medium=email&utm_campaign=B2B_Anosognosia_9_11_25&utm_content=&utm_term=?utm_source=MC&utm_medium=email&utm_campaign=B2B_Anasognosia_1_29_26&utm_content=Link_3&utm_term=>*
»
At *TheKey*, we bring these strategies to life at home. Our Caregivers and
Client Success Managers are trained to:
- Reduce safety risks through environment design and structured routines
- Avoid confrontation and build trust through therapeutic communication
- Recognize patterns of impaired insight and respond with clinical
precision
- Support families managing high-stakes situations (e.g., refusing
medications, unsafe driving, or financial risk)
Anosognosia can put health, autonomy, and family peace at risk. But with
the right support, it can be managed compassionately and safely.
Let’s protect what matters. Let’s lead with expertise.
To speak more about aging care and how in-home caregiving can support the
aging adults you work with, let's schedule a time to speak.
Schedule A Meeting
<benjamin.kinder@thekey.com?subject=Supporting%20Clients%20Living%20with%20Anosognosia&body=Hello%2C%0A%0AI%20received%20your%20email%20about%20supporting%20clients%20living%20with%20anosognosia%20and%20would%20like%20to%20schedule%20a%20meeting%20to%20learn%20more.%0A%0APlease%20let%20me%20know%20a%20good%20time%20to%20connect.%0A%0AThank%20you%2C>
<https://thekey.com/partners?utm_source=MC&utm_medium=email&utm_campaign=B2B_Anasognosia_1_29_26&utm_content=bottom_logo&utm_term=>
Ben Kinder
In-Home Caregiving
benjamin.kinder@thekey.com
The Balanced Care Method®
<http://thekey.com/balanced-care-method/b2b?utm_source=MC&utm_medium=email&utm_campaign=B2B_Anasognosia_1_29_26&utm_content=BCM&utm_term=>
[image: The Balanced Care Method]
<http://thekey.com/balanced-care-method/b2b?utm_source=MC&utm_medium=email&utm_campaign=B2B_Anasognosia_1_29_26&utm_content=BCM_image&utm_term=>
*The
Balanced Care Method®* is our proprietary approach to care. It focuses on
overall wellness, emphasizing nutrition, engagement and social connection,
and bringing joy and meaning to each day.
<https://thekey.com/balanced-care-method/b2b>
[image: LinkedIn] <https://www.linkedin.com/company/thekeycare> LinkedIn
<https://www.linkedin.com/company/thekeycare>
[image: Instagram] <https://instagram.com/thekeyhomecare> Instagram
<https://instagram.com/thekeyhomecare>
[image: YouTube] <https://youtube.com/thekeycare> YouTube
<https://youtube.com/thekeycare>
We’re passionate about helping older adults live in their own homes as they
age, improving the quality of life for our clients—and those who love them.
LEARN MORE ABOUT HOW WE CAN HELP YOUR CLIENTELE
<https://thekey.com/locations>
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TheKey, LLC
777 Yamato Road Suite 520, Boca Raton, FL, 33431 US.
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--
Ian Belcher
Sales Enablement Manager
(415) 860-1370
https://thekey.com
[image: Click to go to TheKey's LinkedIn page.]
<https://www.linkedin.com/company/thekeycare> [image: Click to go to
TheKey's Facebook page.] <https://www.facebook.com/TheKeyCare> [image:
Click to go to TheKey's Instagram page.]
<https://www.instagram.com/thekeyhomecare>
<https://thekey.com/>