--_005_YT3PR01MB967493AA9815453B9E8A3EA1D7A59YT3PR01MB9674CANP_ Content-Type: multipart/alternative; boundary="_000_YT3PR01MB967493AA9815453B9E8A3EA1D7A59YT3PR01MB9674CANP_" --_000_YT3PR01MB967493AA9815453B9E8A3EA1D7A59YT3PR01MB9674CANP_ Content-Type: text/plain; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Hi Alexa, Hoping to answer a few of the emails that came in yesterday in one thread. The main change we need is that the only slide that should deal with all co= nversions is slide 4 (and the other Source Analytics slides), the rest of t= he slides should just deal with Google / cpc results. The google/cpc result= s are the only ones we are looking to dive into with you since that is what= you're managing, but it is helpful to see the full picture on the Source A= nalytics slide to ground us in how Google Ads play into the larger picture = of site performance. The issue with reporting this way is that it won=92t capture the =93full pi= cture=94 of Google Ads. Google Ads reports conversions when it=92s not, con= sidering that more come through analytics. It also doesn=92t account for Ca= llRail, so all metrics will be missing data points in our opinion. If that= =92s ok, we can do the following: We can label the slides properly if you still would like this. * GOOGLE ANALYTICS =96 Paid, Conversions. * GOOGLE ADS =96 Conversions. * Do we want CallRail in here then? I guess our worry is that only looking at the data from singular points wil= l miss more of the data. Missed calls are from Google. Will correct this moving forward. These will = come from CallRail, any issues with that? Google naming scheme. * Changes are being made today. This should be completed by EOD. Budget recommendations ($3,500): * We are looking at the search impression share to gauge new budget. * Mississauga is a priority, this market needs most of the budget. * Vancouver would be second because of its impression share in the mark= et, also looking at the conversion volume, Vancouver should result in a bet= ter ROI as compared to other markets. The budget ($3500) can be split among these two markets. If the additional = budget can=92t go to Vancouver, we would recommend it going to Waterloo and= then Oakville. Here is the current spend breakdown. We think the actual =93search volume= =94 originally provided is low. Market Reach* BUDGET MONTHLY Toronto 12.7 million $10,500 Greater Vancouver 4.6 million $6,000 Calgary 3.6 million $6,000 Montreal 8.3 million (NOT IFM) Mississauga 1.9 million $1,000 Winnipeg 850,000 $4,000 Oakville 640,000 $3,000 Waterloo 325,000 $2,000 Email regarding Branding for The Key. * Can you please send the US markets language and keywords assigned