Re: HCA Calgary Website Updates
- From
- Alexa Graziani <agraziani@thekey.com>
- To
- Jennifer Lagemann <jennifer.lagemann@thekey.com>
- CC
- Timothy Thomas <tt@thekey.com>, =?UTF-8?Q?Madeleine_Gagn=C3=A9?= <madeleine.gagne@u7solutions.com>, Scott Charles <scott.charles@u7solutions.com>, Sara Gill <sara.gill@u7solutions.com>
- Date
- Mon, 11 Jul 2022 10:17:47 -0700
- Folder
- INBOX
📎 PR13_SR100728_The_Key_02300 (1).jpg; PR13_SR100728_The_Key_04525.jpg; PR13_SR100728_The_Key_07629.jpg; Screen Shot 2022-06-30 at 9.46.46 AM.png
Awesome! Looks like we can move forward :) On Mon, Jul 11, 2022 at 9:02 AM Jennifer Lagemann < jennifer.lagemann@thekey.com> wrote: > Agreed! I love these, > > Jenn > > On Jul 11, 2022, at 10:47 AM, Timothy Thomas <tt@thekey.com> wrote: > > > Hi Maddie, > > These look awesome. Love it. > > On Mon, Jul 11, 2022 at 10:38 AM Madeleine Gagné < > madeleine.gagne@u7solutions.com> wrote: > >> Hi all, >> >> I've updated the mocks >> <https://xd.adobe.com/view/155c6095-151a-4776-ba50-96c097fd0914-400f/grid?hints=off> >> using images 2 and 3 where I think they work best. Let us know if you like >> this new direction! I agree with Tim's previous email where he mentioned >> that replacing the video with a still image will improve loading times. >> >> Thanks, >> >> Maddie >> >> On Fri, Jul 8, 2022 at 2:58 PM Timothy Thomas <tt@thekey.com> wrote: >> >>> Hi Jenn, >>> >>> I like options 2 and 3 best. Whatever fits best within the dimensions of >>> the site. >>> >>> Thanks >>> Tim >>> >>> On Fri, Jul 8, 2022 at 1:57 PM Jennifer Lagemann < >>> jennifer.lagemann@thekey.com> wrote: >>> >>>> Hi all! >>>> >>>> Here are some approved images: >>>> [image: PR13_SR100728_The_Key_02300 (1).jpg] >>>> [image: PR13_SR100728_The_Key_04525.jpg][image: >>>> PR13_SR100728_The_Key_07629.jpg] >>>> Tim - are there any particular images that would fit best with your >>>> audience in Canada? >>>> >>>> U7 team - are there any particular images that would work best given >>>> the page layout? >>>> >>>> Thanks and have a great weekend, >>>> Jenn >>>> >>>> On Thu, Jul 7, 2022 at 4:44 PM Alexa Graziani <agraziani@thekey.com> >>>> wrote: >>>> >>>>> Jenn and I will look at photos and get back to you here. >>>>> >>>>> On Wed, Jul 6, 2022 at 8:46 AM Timothy Thomas <tt@thekey.com> wrote: >>>>> >>>>>> Hi Scott, >>>>>> >>>>>> I'll offer up my suggestions but the decision resides with Alexa and >>>>>> Jennifer. >>>>>> >>>>>> 1. Working live is fine with me >>>>>> 2. I would swap the video out for an image. Improves load times and >>>>>> should help SEO >>>>>> 3. For Alexa and Jennifer. >>>>>> >>>>>> Thanks >>>>>> Tim >>>>>> >>>>>> On Wed, Jul 6, 2022 at 10:44 AM Scott Charles < >>>>>> scott.charles@u7solutions.com> wrote: >>>>>> >>>>>>> Hi everyone! >>>>>>> >>>>>>> Nice to e-meet those who I haven't met. I'm a Project Manager at U7 >>>>>>> and I'll be helping coordinate the work with a developer. >>>>>>> >>>>>>> Just wanted to follow up on some of the previous information with a >>>>>>> few questions: >>>>>>> >>>>>>> 1. We can do this development work on the live site or we can create >>>>>>> a development environment in order to make all changes in the background >>>>>>> and have them approved before implementation on the live site >>>>>>> - *working on the live site* will reduce costs but there are risks >>>>>>> as all the changes made will immediately be public >>>>>>> - *working in a dev environment* is more time consuming, as a clone >>>>>>> of the site has to be created, but all changes will be hidden from the >>>>>>> public until everything is fully tested and confirmed >>>>>>> >>>>>>> 2. Is the intention to keep the homepage video or swap that for an >>>>>>> image? >>>>>>> >>>>>>> 3. I can see mention of the use of a different image for the contact >>>>>>> page on mobile, are you able to provide us with a more suitable image or >>>>>>> are you comfortable with us using the placeholder image for the time being? >>>>>>> >>>>>>> I think that covers my questions for now, once everything is >>>>>>> confirmed I'll implement it in our system and get it assigned to a >>>>>>> developer right away. >>>>>>> >>>>>>> Please let me know if you have any questions or concerns! >>>>>>> >>>>>>> Cheers, >>>>>>> [image: Scott Charles, Web Manager] <https://www.u7solutions.com/> >>>>>>> >>>>>>> >>>>>>> Scott Charles, Web Manager >>>>>>> U7 SOLUTIONS | Make the web work for you >>>>>>> 78 George Street, Suite 204, Ottawa, ON K1N 5W1 >>>>>>> Direct: 613-804-7894 Telephone: 1-888-236-1467 >>>>>>> https://www.u7solutions.com >>>>>>> >>>>>>> [image: LinkedIn button] >>>>>>> <https://www.linkedin.com/company/u7solutions> [image: Twitter >>>>>>> button] <https://twitter.com/u7solutions> [image: Facebook button] >>>>>>> <https://www.facebook.com/u7solutions> [image: Email list button] >>>>>>> <https://www.u7solutions.com/subscribe/> >>>>>>> >>>>>>> >>>>>>> On Mon, Jul 4, 2022 at 11:38 AM Madeleine Gagné < >>>>>>> madeleine.gagne@u7solutions.com> wrote: >>>>>>> >>>>>>>> Hey there! Okay no worries, we'll make all three the same. For the >>>>>>>> photos, I just use placeholders for the mockup, you can provide whatever >>>>>>>> images you'd like! >>>>>>>> >>>>>>>> Right now on the home page there's a video in the background, I >>>>>>>> assumed you would want to keep that as is. If that's correct, you would >>>>>>>> just need to provide an image for the contact page. >>>>>>>> >>>>>>>> Can we go ahead and start making the changes to the websites? >>>>>>>> Everything other than the images is approved? >>>>>>>> >>>>>>>> On Thu, Jun 30, 2022 at 5:07 PM Jennifer Lagemann < >>>>>>>> jennifer.lagemann@thekey.com> wrote: >>>>>>>> >>>>>>>>> Hi! >>>>>>>>> >>>>>>>>> Just wanted to update, we won't need to make specific changes for >>>>>>>>> Calgary, let's keep Winnipeg, Vancouver, and Calgary the same. Scrap what I >>>>>>>>> said in the last email lol >>>>>>>>> >>>>>>>>> For the mobile version, is there a different photo that we can >>>>>>>>> use? We'd prefer to stay away from the stethoscope. If needed, we can >>>>>>>>> provide an approved one. >>>>>>>>> >>>>>>>>> Thanks and let us know if you have any questions, >>>>>>>>> Jenn >>>>>>>>> >>>>>>>>> On Thu, Jun 30, 2022 at 8:49 AM Madeleine Gagné < >>>>>>>>> madeleine.gagne@u7solutions.com> wrote: >>>>>>>>> >>>>>>>>>> Hey Jennifer! I think I know what you mean but let me know if >>>>>>>>>> this is correct: >>>>>>>>>> >>>>>>>>>> Vancouver and winnipeg will *keep* this button: >>>>>>>>>> >>>>>>>>>> [image: Screen Shot 2022-06-30 at 9.46.46 AM.png] >>>>>>>>>> >>>>>>>>>> But Calgary will *remove* it and just have the white button. All >>>>>>>>>> three sites will keep the top header/navigation section as is with the >>>>>>>>>> phone number button at the very top right. >>>>>>>>>> >>>>>>>>>> Let me know if that's correct and I'll create the new mockup. >>>>>>>>>> Thanks! >>>>>>>>>> >>>>>>>>>> On Wed, Jun 29, 2022 at 4:42 PM Jennifer Lagemann < >>>>>>>>>> jennifer.lagemann@thekey.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hi Sara and Madeleine, >>>>>>>>>>> >>>>>>>>>>> In talking with the manager for the Calgary team, their web form >>>>>>>>>>> leads aren't too bad, but for them (only Calgary), for mobile, could we get >>>>>>>>>>> a mock-up that reflects the top click-to-call CTA, and have the lower one, >>>>>>>>>>> stay a web form button? The other offices (Vancouver and Winnipeg) would >>>>>>>>>>> use the new mock-ups that Madeleine just created. >>>>>>>>>>> >>>>>>>>>>> Essentially, Calgary will be a hybrid test, with one >>>>>>>>>>> click-to-call CTA and one form, while the other two locations will be fully >>>>>>>>>>> mobile click-to-call CTA tests, to improve lead quality. >>>>>>>>>>> >>>>>>>>>>> Let me know if you have any questions or need clarification, >>>>>>>>>>> Jenn >>>>>>>>>>> >>>>>>>>>>> On Thu, Jun 23, 2022 at 12:46 PM Madeleine Gagné < >>>>>>>>>>> madeleine.gagne@u7solutions.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Okay great, thanks for the update! We'll be on standby until we >>>>>>>>>>>> get the final confirmation. >>>>>>>>>>>> >>>>>>>>>>>> On Thu, Jun 23, 2022 at 1:00 PM Alexa Graziani < >>>>>>>>>>>> agraziani@thekey.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Great. >>>>>>>>>>>>> >>>>>>>>>>>>> Madeleine - we are going to check with the Calgary team first >>>>>>>>>>>>> before we give you the green light to put them into production. >>>>>>>>>>>>> >>>>>>>>>>>>> Thanks, >>>>>>>>>>>>> >>>>>>>>>>>>> On Thu, Jun 23, 2022 at 9:55 AM Jennifer Lagemann < >>>>>>>>>>>>> jennifer.lagemann@thekey.com> wrote: >>>>>>>>>>>>> >>>>>>>>>>>>>> Hi all! >>>>>>>>>>>>>> >>>>>>>>>>>>>> Everything looks good to me, I am optimistic about these >>>>>>>>>>>>>> mobile-specific changes. >>>>>>>>>>>>>> >>>>>>>>>>>>>> Thanks for these mock-ups! >>>>>>>>>>>>>> >>>>>>>>>>>>>> Jenn >>>>>>>>>>>>>> >>>>>>>>>>>>>> On Wed, Jun 22, 2022 at 10:56 AM Madeleine Gagné < >>>>>>>>>>>>>> madeleine.gagne@u7solutions.com> wrote: >>>>>>>>>>>>>> >>>>>>>>>>>>>>> Oh okay sorry, you had written "free in lower case in places >>>>>>>>>>>>>>> where we aren't using all caps" so I thought the all caps versions were >>>>>>>>>>>>>>> fine as is. I'll wait for Jenn's feedback and then I can fix those. >>>>>>>>>>>>>>> >>>>>>>>>>>>>>> On Wed, Jun 22, 2022 at 11:50 AM Alexa Graziani < >>>>>>>>>>>>>>> agraziani@thekey.com> wrote: >>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Are they in the same link? because the forms still have >>>>>>>>>>>>>>>> FREE in all caps. >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> Jenn, please review and let us know if you have any further >>>>>>>>>>>>>>>> edits. >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> On Wed, Jun 22, 2022 at 6:31 AM Madeleine Gagné < >>>>>>>>>>>>>>>> madeleine.gagne@u7solutions.com> wrote: >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> Great! I updated the mockups. Are we waiting for feedback >>>>>>>>>>>>>>>>> from anyone else on your team? >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> On Tue, Jun 21, 2022 at 4:56 PM Alexa Graziani < >>>>>>>>>>>>>>>>> agraziani@thekey.com> wrote: >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> If it's the first word, it can have a capital F. I just >>>>>>>>>>>>>>>>>> don't want all caps in the middle of lowercase sentences. Thanks! >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> On Tue, Jun 21, 2022 at 1:54 PM Madeleine Gagné < >>>>>>>>>>>>>>>>>> madeleine.gagne@u7solutions.com> wrote: >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> So for the 'free' did you want me to change it in all >>>>>>>>>>>>>>>>>>> the buttons? Or if it's the first word in the sentence/button can it still >>>>>>>>>>>>>>>>>>> have a capital F? >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> On Tue, Jun 21, 2022 at 4:45 PM Alexa Graziani < >>>>>>>>>>>>>>>>>>> agraziani@thekey.com> wrote: >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> Sounds good! >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> On Tue, Jun 21, 2022 at 1:43 PM Madeleine Gagné < >>>>>>>>>>>>>>>>>>>> madeleine.gagne@u7solutions.com> wrote: >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> Oh sorry, I meant to add that the images are just >>>>>>>>>>>>>>>>>>>>> placeholders! We can keep the home page video and for the contact page, you >>>>>>>>>>>>>>>>>>>>> can select an image that would make sense. I can amend the "free" to lower >>>>>>>>>>>>>>>>>>>>> case. >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> On Tue, Jun 21, 2022 at 4:41 PM Alexa Graziani < >>>>>>>>>>>>>>>>>>>>> agraziani@thekey.com> wrote: >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>> These look really good! >>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>> My feedback is to have free in lower case in places >>>>>>>>>>>>>>>>>>>>>> where we aren't using all caps. >>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>> Is there a specific website you're using to mock the >>>>>>>>>>>>>>>>>>>>>> images or are those placeholders? >>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>> It looks like Calgary has a video on the homepage, >>>>>>>>>>>>>>>>>>>>>> which they'd probably want to leave. >>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>> I also am not a fan of the medical look of the >>>>>>>>>>>>>>>>>>>>>> stethoscope. >>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>> However, I love the inclusion of a photo on the >>>>>>>>>>>>>>>>>>>>>> contact page instead of a ton of copy. >>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>> Overall these look much more streamlined and visually >>>>>>>>>>>>>>>>>>>>>> enticing. >>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>> Sincerely, >>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>> On Tue, Jun 21, 2022 at 12:37 PM Madeleine Gagné < >>>>>>>>>>>>>>>>>>>>>> madeleine.gagne@u7solutions.com> wrote: >>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>> Hi Jenn & Alexa, >>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>> Here are the new mockups >>>>>>>>>>>>>>>>>>>>>>> <https://xd.adobe.com/view/155c6095-151a-4776-ba50-96c097fd0914-400f/grid?hints=off> >>>>>>>>>>>>>>>>>>>>>>> for the homecare Calgary site! You'll see mobile and desktop versions for >>>>>>>>>>>>>>>>>>>>>>> both the home page and contact pages. >>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>> *Some notes:* >>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>> - Desktop mocks have the phone number included >>>>>>>>>>>>>>>>>>>>>>> in the top menu for high visibility + easy access >>>>>>>>>>>>>>>>>>>>>>> - For the contact page I reworked the design to >>>>>>>>>>>>>>>>>>>>>>> have more emphasis on the form and to make sure it's clear in the title >>>>>>>>>>>>>>>>>>>>>>> that you can request an in-home OR video consult >>>>>>>>>>>>>>>>>>>>>>> - We eliminated unnecessary fields on the form >>>>>>>>>>>>>>>>>>>>>>> for a simpler user experience >>>>>>>>>>>>>>>>>>>>>>> - Mobile home page: gives users the option to >>>>>>>>>>>>>>>>>>>>>>> call directly OR book a consult, which brings them to the contact page >>>>>>>>>>>>>>>>>>>>>>> where they can fill in the form >>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>> If you have any questions or would like me to make >>>>>>>>>>>>>>>>>>>>>>> further changes, let me know! >>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>>> Maddie >>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>>> -- >>>>>>>>>>>>>>>>>>>>>> Alexa Graziani >>>>>>>>>>>>>>>>>>>>>> Senior Marketing Manager - Consumer Growth >>>>>>>>>>>>>>>>>>>>>> * Please note my email has changed: * >>>>>>>>>>>>>>>>>>>>>> agraziani@thekey.com >>>>>>>>>>>>>>>>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com> >>>>>>>>>>>>>>>>>>>>>> (650) 416-1538 Ext. 181538 >>>>>>>>>>>>>>>>>>>>>> TheKey.com <https://www.thekey.com/> >>>>>>>>>>>>>>>>>>>>>> [image: TheKey] <https://homecareassistance.com/> >>>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>>> -- >>>>>>>>>>>>>>>>>>>> Alexa Graziani >>>>>>>>>>>>>>>>>>>> Senior Marketing Manager - Consumer Growth >>>>>>>>>>>>>>>>>>>> * Please note my email has changed: * >>>>>>>>>>>>>>>>>>>> agraziani@thekey.com >>>>>>>>>>>>>>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com> >>>>>>>>>>>>>>>>>>>> (650) 416-1538 Ext. 181538 >>>>>>>>>>>>>>>>>>>> TheKey.com <https://www.thekey.com/> >>>>>>>>>>>>>>>>>>>> [image: TheKey] <https://homecareassistance.com/> >>>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>>> -- >>>>>>>>>>>>>>>>>> Alexa Graziani >>>>>>>>>>>>>>>>>> Senior Marketing Manager - Consumer Growth >>>>>>>>>>>>>>>>>> * Please note my email has changed: * >>>>>>>>>>>>>>>>>> agraziani@thekey.com >>>>>>>>>>>>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com> >>>>>>>>>>>>>>>>>> (650) 416-1538 Ext. 181538 >>>>>>>>>>>>>>>>>> TheKey.com <https://www.thekey.com/> >>>>>>>>>>>>>>>>>> [image: TheKey] <https://homecareassistance.com/> >>>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>>> -- >>>>>>>>>>>>>>>> Alexa Graziani >>>>>>>>>>>>>>>> Senior Marketing Manager - Consumer Growth >>>>>>>>>>>>>>>> * Please note my email has changed: * >>>>>>>>>>>>>>>> agraziani@thekey.com >>>>>>>>>>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com> >>>>>>>>>>>>>>>> (650) 416-1538 Ext. 181538 >>>>>>>>>>>>>>>> TheKey.com <https://www.thekey.com/> >>>>>>>>>>>>>>>> [image: TheKey] <https://homecareassistance.com/> >>>>>>>>>>>>>>>> >>>>>>>>>>>>>>> >>>>>>>>>>>>> >>>>>>>>>>>>> -- >>>>>>>>>>>>> Alexa Graziani >>>>>>>>>>>>> Senior Marketing Manager - Consumer Growth >>>>>>>>>>>>> * Please note my email has changed: * >>>>>>>>>>>>> agraziani@thekey.com >>>>>>>>>>>>> <https://brand.thekey.com/esg/agraziani@thekey.com> >>>>>>>>>>>>> (650) 416-1538 Ext. 181538 >>>>>>>>>>>>> TheKey.com <https://www.thekey.com/> >>>>>>>>>>>>> [image: TheKey] <https://homecareassistance.com/> >>>>>>>>>>>>> >>>>>>>>>>>> >>>>>> >>>>>> -- >>>>>> Tim Thomas >>>>>> Head of Canada Division >>>>>> *Please note my email has changed:* >>>>>> tt@TheKey.com <Tim.Thomas@TheKey.com> >>>>>> (514) 591-9387 >>>>>> TheKey.com <https://www.thekey.com/> >>>>>> [image: TheKey] <https://www.thekey.com/> >>>>>> >>>>> >>>>> >>>>> -- >>>>> Alexa Graziani >>>>> Senior Marketing Manager - Consumer Growth >>>>> * Please note my email has changed: * >>>>> agraziani@thekey.com >>>>> <https://brand.thekey.com/esg/agraziani@thekey.com> >>>>> (650) 416-1538 Ext. 181538 >>>>> TheKey.com <https://www.thekey.com/> >>>>> [image: TheKey] <https://homecareassistance.com/> >>>>> >>>> >>> >>> -- >>> Tim Thomas >>> Head of Canada Division >>> *Please note my email has changed:* >>> tt@TheKey.com <Tim.Thomas@TheKey.com> >>> (514) 591-9387 >>> TheKey.com <https://www.thekey.com/> >>> [image: TheKey] <https://www.thekey.com/> >>> >> > > -- > Tim Thomas > Head of Canada Division > *Please note my email has changed:* > tt@TheKey.com <Tim.Thomas@TheKey.com> > (514) 591-9387 > TheKey.com <https://www.thekey.com/> > [image: TheKey] <https://www.thekey.com/> > > -- Alexa Graziani Senior Marketing Manager - Consumer Growth * Please note my email has changed: * agraziani@thekey.com <https://brand.thekey.com/esg/agraziani@thekey.com> (650) 416-1538 Ext. 181538 TheKey.com <https://www.thekey.com/> [image: TheKey] <https://homecareassistance.com/>