--_000_YT3P288MB007765CBE721A7F5023DA074AE94AYT3P288MB0077CANP_ Content-Type: text/plain; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Hey Alexa, From the business side, you and Tim definitely have better insights for are= as of service, so we are totally open to excluding the areas that seem too = far for targeting; feel free to add more if and where necessary. Also, V5A has been added to excluded areas. Thanks Ash Ash Brar In Front Marketing Results-Driven Performance Marketing 587.969.7574 ash@infrontmarketing.ca Suite 401 =96 255 17 Ave SW, Calgary, AB ________________________________ From: Alexa Graziani Sent: Friday, December 22, 2023 10:31 AM To: Arshdeep Brar ; Patrick Zehnder ; John McColman Cc: Timothy Thomas Subject: Vancouver Targeting Update Hi Ash, I'm starting a new thread to continue the conversation for Vancouver. My biggest concern is that I don't think the Vancouver office/caregiver poo= l can service all of the areas you've outlined. For now, please move V5A to the excluded areas list since it was one of our= lower performers in the down funnel analysis and the team agreed we can re= move it. Also, on the income graph, the darker the color the higher the income, corr= ect? Vancouver: Historically Top Converting areas: V3R, V3S, V7J, V1M, V5K, V4E, V5B, V5E,= V7M, V4K, V5T, V2Y, V5N, V6K, V6V Testing areas: V7B, V7C, V6Y, V7E, V6W, V3V, V5A, V3B, V3C, V4N, V2X, V2Z, = V4P, V4B, V7V, V7W, V6P, V5Z, V3X, V4M, V4C, V3K, V4R Excluded areas: V6T, V6A, V6X, V3A, V3T, V5J Tim - Based on this map and the zip codes listed in "testing" above. Are yo= u able to confirm which postal codes the team can service/would be interest= ed in adding? I've added the info to a Google doc here to make it easier to look at. P= lease provide confirmation that they should all be added or a list of which= ones the team thinks makes sense to add. Since it's the holiday week next week, let's plan to finalize the changes b= y Jan 3rd so they can get implemented on Jan 4th. Sincerely, -- Alexa Graziani Senior Marketing Manager - Consumer Growth Please note my email has changed: agraziani@thekey.com TheKey.com [TheKey] This message and any attachments are intended only for the designated recip= ient(s) and may contain confidential, proprietary, or legally privileged in= formation. If you are not the intended recipient, you are hereby notified t= hat any dissemination, distribution, copying, or use of this message or its= attachments is strictly prohibited. If you have received this message in e= rror, please notify the sender immediately by replying to this message and = delete it from your system.=0A=0APlease note that all emails sent to and fr= om our organization may be monitored to ensure compliance with internal pol= icies and to protect our business. Emails are not secure and cannot be guar= anteed to be error-free as they can be intercepted, amended, lost or destro= yed, or contain viruses. Anyone who communicates with us by email