Re: U7 Content Audit + Following Work Scope
- From
- Sara Gill <sara.gill@u7solutions.com>
- To
- Kahl Orr <korr@thekey.com>
- CC
- Jessica Bolduc <jessica.bolduc@u7solutions.com>, Timothy Thomas <tt@thekey.com>, Phil Chanda <phil.chanda@thekey.com>, Development Team <dev@thekey.com>
- Date
- Mon, 22 Aug 2022 16:09:03 -0400
- Folder
- INBOX
📎 Screen Shot 2022-08-08 at 2.40.27 PM.png
Hi Kahl, Jessica has finished drafting the articles from the spreadsheet. She’ll be proceeding with adding meta descriptions and publishing the articles that do not have external links over the next day or two. Once completed, we’ll give you a list of articles that have external links or sections we think your team should look over and address before publishing. Finally, we wanted to mention that we took the liberty to crop the images which had the old home care assistance branding such as this article https://www.homecareassistancemontreal.ca/recognizing-strokes-in-seniors.html. Hope that's okay! [image: Sara Gill, Digital Strategist at U7 Solutions] <https://www.u7solutions.com/> Sara Gill Marketing Manager U7 SOLUTIONS | Make the web work for you location: Ottawa, ON K1P 5H2 cell: 1.873.376.6883 https://www.u7solutions.com [image: LinkedIn button] <https://www.linkedin.com/company/u7solutions> [image: Facebook button] <https://www.facebook.com/u7solutions> [image: Email list button] <https://www.u7solutions.com/subscribe/> On Fri, Aug 19, 2022 at 5:25 PM Kahl Orr <korr@thekey.com> wrote: > Thank you Sara and Jessica! We'll be on the lookout for your update on > Monday. Can't wait to check out all of the content on the new site. > > Have a great weekend and talk soon, > > > Kahl Orr > * Please note my email has changed: * > korr@thekey.com <https://brand.thekey.com/esg/korr@thekey.com> > +1-610-507-7863 > TheKey.com <https://www.thekey.com/> > [image: TheKey] <https://homecareassistance.com/> > > > On Fri, Aug 19, 2022 at 12:50 PM Sara Gill <sara.gill@u7solutions.com> > wrote: > >> Happy Friday! Just an update on the work. Jessica has been working on the >> pages and expects to be done Monday. I'll follow up again then :) >> [image: Sara Gill, Digital Strategist at U7 Solutions] >> <https://www.u7solutions.com/> >> >> Sara Gill Marketing Manager >> U7 SOLUTIONS | Make the web work for you >> location: Ottawa, ON K1P 5H2 >> cell: 1.873.376.6883 >> https://www.u7solutions.com >> >> [image: LinkedIn button] <https://www.linkedin.com/company/u7solutions> [image: >> Facebook button] <https://www.facebook.com/u7solutions> [image: Email >> list button] <https://www.u7solutions.com/subscribe/> >> >> >> On Fri, Aug 12, 2022 at 9:01 AM Sara Gill <sara.gill@u7solutions.com> >> wrote: >> >>> Sounds great, we'll get started on the work and keep you posted and I've >>> sent the invoicing details to Sheri who will be reaching out to the emails >>> you provided. >>> [image: Sara Gill, Digital Strategist at U7 Solutions] >>> <https://www.u7solutions.com/> >>> >>> Sara Gill Marketing Manager >>> U7 SOLUTIONS | Make the web work for you >>> location: Ottawa, ON K1P 5H2 >>> cell: 1.873.376.6883 >>> https://www.u7solutions.com >>> >>> [image: LinkedIn button] <https://www.linkedin.com/company/u7solutions> [image: >>> Facebook button] <https://www.facebook.com/u7solutions> [image: Email >>> list button] <https://www.u7solutions.com/subscribe/> >>> >>> >>> On Thu, Aug 11, 2022 at 4:12 PM Kahl Orr <korr@thekey.com> wrote: >>> >>>> Hi Sara, I just spoke with Phil and Andy about this and we are approved >>>> to proceed with your proposal! >>>> >>>> Please send the invoice to ap-invoices@thekey.com and CC the following >>>> so that we may get that taken care of for you: >>>> >>>> - tt@thekey.com >>>> - agraziani@thekey.com >>>> - phil.chanda@thekey.com >>>> - afeldman@thekey.com >>>> >>>> >>>> Thanks again for your help, understanding and please let me know if >>>> there's anything else you need to get started. >>>> >>>> >>>> Kahl Orr >>>> * Please note my email has changed: * >>>> korr@thekey.com <https://brand.thekey.com/esg/korr@thekey.com> >>>> +1-610-507-7863 >>>> TheKey.com <https://www.thekey.com/> >>>> [image: TheKey] <https://homecareassistance.com/> >>>> >>>> >>>> On Wed, Aug 10, 2022 at 1:27 PM Kahl Orr <korr@thekey.com> wrote: >>>> >>>>> Thank you Sara! I am set to review this with our leadership tomorrow >>>>> and should be able to get you a decision shortly thereafter. Appreciate the >>>>> quick turnaround on this. >>>>> >>>>> >>>>> Kahl Orr >>>>> * Please note my email has changed: * >>>>> korr@thekey.com <https://brand.thekey.com/esg/korr@thekey.com> >>>>> +1-610-507-7863 >>>>> TheKey.com <https://www.thekey.com/> >>>>> [image: TheKey] <https://homecareassistance.com/> >>>>> >>>>> >>>>> On Wed, Aug 10, 2022 at 9:10 AM Sara Gill <sara.gill@u7solutions.com> >>>>> wrote: >>>>> >>>>>> Thanks for the answers Kahl. >>>>>> >>>>>> Jessica adjusted the spreadsheet with new columns and groupings that >>>>>> helped us make sense of the content further: >>>>>> https://docs.google.com/spreadsheets/d/1UirRIFZj84Jzmm1_DnPn5F4fMr7aBsDrqWowRWMI5Ec/edit#gid=0 >>>>>> >>>>>> >>>>>> We added several blog posts yesterday and now that we're acquainted >>>>>> with the CMS and the process, this is the scope and quote we would provide: >>>>>> 0.33 (20 mins/page) * 59 pages left = 20 hours >>>>>> >>>>>> We still have 10 hours left in the strategy time that was prepaid. >>>>>> Therefore the extra scope would be 10 hours. >>>>>> >>>>>> Total cost: $1,500 CAD + tax >>>>>> >>>>>> Let me know if that makes sense to you and who we can send an invoice >>>>>> to. We can get this done by the end of next week. >>>>>> [image: Sara Gill, Digital Strategist at U7 Solutions] >>>>>> <https://www.u7solutions.com/> >>>>>> >>>>>> Sara Gill Marketing Manager >>>>>> U7 SOLUTIONS | Make the web work for you >>>>>> location: Ottawa, ON K1P 5H2 >>>>>> cell: 1.873.376.6883 >>>>>> https://www.u7solutions.com >>>>>> >>>>>> [image: LinkedIn button] >>>>>> <https://www.linkedin.com/company/u7solutions> [image: Facebook >>>>>> button] <https://www.facebook.com/u7solutions> [image: Email list >>>>>> button] <https://www.u7solutions.com/subscribe/> >>>>>> >>>>>> >>>>>> On Tue, Aug 9, 2022 at 10:52 AM Sara Gill <sara.gill@u7solutions.com> >>>>>> wrote: >>>>>> >>>>>>> Hi Kahl, >>>>>>> >>>>>>> Following up so we can get an answer today to deliver the estimate. >>>>>>> [image: Sara Gill, Digital Strategist at U7 Solutions] >>>>>>> <https://www.u7solutions.com/> >>>>>>> >>>>>>> Sara Gill Marketing Manager >>>>>>> U7 SOLUTIONS | Make the web work for you >>>>>>> location: Ottawa, ON K1P 5H2 >>>>>>> cell: 1.873.376.6883 >>>>>>> https://www.u7solutions.com >>>>>>> >>>>>>> [image: LinkedIn button] >>>>>>> <https://www.linkedin.com/company/u7solutions> [image: Facebook >>>>>>> button] <https://www.facebook.com/u7solutions> [image: Email list >>>>>>> button] <https://www.u7solutions.com/subscribe/> >>>>>>> >>>>>>> >>>>>>> On Mon, Aug 8, 2022 at 2:42 PM Sara Gill <sara.gill@u7solutions.com> >>>>>>> wrote: >>>>>>> >>>>>>>> Thanks for the recap Kahl. For the process outline, can you help >>>>>>>> review this sequence + questions? >>>>>>>> >>>>>>>> 1. Copy content over (images + text) >>>>>>>> 2. Add meta title and description (copy from page source mode >>>>>>>> when available, and add when absent) >>>>>>>> 3. Add image alt text (copy from inspect mode when available >>>>>>>> and write them when absent) >>>>>>>> 4. Keep same url >>>>>>>> 5. Removal of content that's specific to locations, for >>>>>>>> example, you see how this article has a call out within the text to the MTL >>>>>>>> phone # >>>>>>>> https://www.montrealsoinsadomicile.ca/le-role-de-proche-aidant.html? >>>>>>>> We should remove any location reference correct? >>>>>>>> 6. For the author bios, this wasn't included in our training >>>>>>>> however i don't see them added to brightspot. Do we need to create them as >>>>>>>> we go? If so, for the images - how can we source them? The ones on most >>>>>>>> articles are very tiny and we don't have back-end access. >>>>>>>> 7. Additional sections at the bottom of the article - do we >>>>>>>> need to add or choose any additional sections at the bottom of the >>>>>>>> articles? See these dropdowns here: >>>>>>>> >>>>>>>> [image: Screen Shot 2022-08-08 at 2.40.27 PM.png] >>>>>>>> [image: Sara Gill, Digital Strategist at U7 Solutions] >>>>>>>> <https://www.u7solutions.com/> >>>>>>>> >>>>>>>> Sara Gill Marketing Manager >>>>>>>> U7 SOLUTIONS | Make the web work for you >>>>>>>> location: Ottawa, ON K1P 5H2 >>>>>>>> cell: 1.873.376.6883 >>>>>>>> https://www.u7solutions.com >>>>>>>> >>>>>>>> [image: LinkedIn button] >>>>>>>> <https://www.linkedin.com/company/u7solutions> [image: Facebook >>>>>>>> button] <https://www.facebook.com/u7solutions> [image: Email list >>>>>>>> button] <https://www.u7solutions.com/subscribe/> >>>>>>>> >>>>>>>> >>>>>>>> On Mon, Aug 8, 2022 at 2:21 PM Kahl Orr <korr@thekey.com> wrote: >>>>>>>> >>>>>>>>> Thanks for the call just now Sara, >>>>>>>>> >>>>>>>>> As discussed, we will be excluding the 3 PDFs for site launch and >>>>>>>>> may handle those later, post-launch under a separate content effort (they >>>>>>>>> would need a complete rewrite to work for our learning center). >>>>>>>>> >>>>>>>>> >>>>>>>>> For our next steps, your team will be using some of the existing >>>>>>>>> banked hours to publish a few of these microsites articles in the Canadian >>>>>>>>> CMS, and gain a better understanding of the publishing level of effort. >>>>>>>>> >>>>>>>>> You will then present us with a proposal to publish the remaining >>>>>>>>> ~67 articles this month for an anticipated September 1 launch date. >>>>>>>>> >>>>>>>>> >>>>>>>>> Please let me know if there's anything else I can do to help get >>>>>>>>> us that proposal for approval this week. >>>>>>>>> >>>>>>>>> Thanks again for your understanding and looking forward to working >>>>>>>>> with you & team! >>>>>>>>> >>>>>>>>> >>>>>>>>> Kahl Orr >>>>>>>>> * Please note my email has changed: * >>>>>>>>> korr@thekey.com <https://brand.thekey.com/esg/korr@thekey.com> >>>>>>>>> +1-610-507-7863 >>>>>>>>> TheKey.com <https://www.thekey.com/> >>>>>>>>> [image: TheKey] <https://homecareassistance.com/> >>>>>>>>> >>>>>>>>> >>>>>>>>> On Fri, Aug 5, 2022 at 4:09 PM Sara Gill < >>>>>>>>> sara.gill@u7solutions.com> wrote: >>>>>>>>> >>>>>>>>>> Hi Kahl, >>>>>>>>>> >>>>>>>>>> Although it's disappointing to hear that after so many months of >>>>>>>>>> communicating we lost out on most of the business, I'm glad that things >>>>>>>>>> moved along for the sake of the Canadian website and the tight timeline. >>>>>>>>>> >>>>>>>>>> We can definitely publish these blog pages. All of the links I >>>>>>>>>> reviewed that reference blog posts are straightforward. However, the PDFs >>>>>>>>>> do not follow an appropriate blog format and I could use further clarity on >>>>>>>>>> how to transfer the content for those PDFs specifically. >>>>>>>>>> >>>>>>>>>> Could we go over that together next Monday or Tuesday? >>>>>>>>>> [image: Sara Gill, Digital Strategist at U7 Solutions] >>>>>>>>>> <https://www.u7solutions.com/> >>>>>>>>>> >>>>>>>>>> Sara Gill Marketing Manager >>>>>>>>>> U7 SOLUTIONS | Make the web work for you >>>>>>>>>> location: Ottawa, ON K1P 5H2 >>>>>>>>>> cell: 1.873.376.6883 >>>>>>>>>> https://www.u7solutions.com >>>>>>>>>> >>>>>>>>>> [image: LinkedIn button] >>>>>>>>>> <https://www.linkedin.com/company/u7solutions> [image: Facebook >>>>>>>>>> button] <https://www.facebook.com/u7solutions> [image: Email >>>>>>>>>> list button] <https://www.u7solutions.com/subscribe/> >>>>>>>>>> >>>>>>>>>> >>>>>>>>>> On Wed, Aug 3, 2022 at 2:52 PM Sara Gill < >>>>>>>>>> sara.gill@u7solutions.com> wrote: >>>>>>>>>> >>>>>>>>>>> Hi Kahl, >>>>>>>>>>> >>>>>>>>>>> Thanks for the update. I'll be able to give this a close look >>>>>>>>>>> Friday and I'll get back to you then >>>>>>>>>>> [image: Sara Gill, Digital Strategist at U7 Solutions] >>>>>>>>>>> <https://www.u7solutions.com/> >>>>>>>>>>> >>>>>>>>>>> Sara Gill Marketing Manager >>>>>>>>>>> U7 SOLUTIONS | Make the web work for you >>>>>>>>>>> location: Ottawa, ON K1P 5H2 >>>>>>>>>>> cell: 1.873.376.6883 >>>>>>>>>>> https://www.u7solutions.com >>>>>>>>>>> >>>>>>>>>>> [image: LinkedIn button] >>>>>>>>>>> <https://www.linkedin.com/company/u7solutions> [image: Facebook >>>>>>>>>>> button] <https://www.facebook.com/u7solutions> [image: Email >>>>>>>>>>> list button] <https://www.u7solutions.com/subscribe/> >>>>>>>>>>> >>>>>>>>>>> >>>>>>>>>>> On Tue, Aug 2, 2022 at 5:38 PM Kahl Orr <korr@thekey.com> wrote: >>>>>>>>>>> >>>>>>>>>>>> Hi Sara, >>>>>>>>>>>> >>>>>>>>>>>> Thank you for your patience with us here. >>>>>>>>>>>> >>>>>>>>>>>> The business was not interested in proceeding under an >>>>>>>>>>>> ambiguous hourly arrangement for the Content Audit, and we were blocked on >>>>>>>>>>>> GA access to those 9 microsites, so we went ahead and performed the content >>>>>>>>>>>> audit in-house to save weeks on our timeline. We are now working on the >>>>>>>>>>>> Redirect maps for those microsites in-house and will no longer need your >>>>>>>>>>>> help. SEO, "Canadianization" and French translation are being handled >>>>>>>>>>>> in-house now too. >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> However, we are still interested in engaging with U7 to publish >>>>>>>>>>>> content from our completed microsite audit if you are able to provide a >>>>>>>>>>>> proposal for this (now clearly defined!) scope of work. >>>>>>>>>>>> >>>>>>>>>>>> Here are all of the URLs we would like published from the >>>>>>>>>>>> existing microsites into the new TheKey.CA CMS: >>>>>>>>>>>> >>>>>>>>>>>> https://docs.google.com/spreadsheets/d/1UirRIFZj84Jzmm1_DnPn5F4fMr7aBsDrqWowRWMI5Ec/edit?usp=sharing >>>>>>>>>>>> >>>>>>>>>>>> There are 70 URLs, all are public web pages except for 3 PDF's >>>>>>>>>>>> which will need to be converted into traditional articles for the Learning >>>>>>>>>>>> Center. >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> Please let me know if you are still interested in this >>>>>>>>>>>> publishing work, and if so, provide a proposal for us to get approved and >>>>>>>>>>>> begin. >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> Our launch timeline is now tighter than ever and we are still >>>>>>>>>>>> aiming for the beginning of September. With this reduced SOW we are hopeful >>>>>>>>>>>> that your team can get the publishing done in August. >>>>>>>>>>>> >>>>>>>>>>>> I am happy to review this on a call if you would prefer. >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> Thank you for your understanding and talk soon, >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> Kahl Orr >>>>>>>>>>>> * Please note my email has changed: * >>>>>>>>>>>> korr@thekey.com <https://brand.thekey.com/esg/korr@thekey.com> >>>>>>>>>>>> +1-610-507-7863 >>>>>>>>>>>> TheKey.com <https://www.thekey.com/> >>>>>>>>>>>> [image: TheKey] <https://homecareassistance.com/> >>>>>>>>>>>> >>>>>>>>>>>> >>>>>>>>>>>> On Wed, Jul 20, 2022 at 1:57 PM Sara Gill < >>>>>>>>>>>> sara.gill@u7solutions.com> wrote: >>>>>>>>>>>> >>>>>>>>>>>>> Hey Kahl, >>>>>>>>>>>>> >>>>>>>>>>>>> Thanks for the meeting just now. Tim - looping you in so you >>>>>>>>>>>>> know what's going on. >>>>>>>>>>>>> >>>>>>>>>>>>> I explained on our call today that given the launch date of >>>>>>>>>>>>> Sept 2, U7 needs to start auditing asap. We still have 15 hours left in our >>>>>>>>>>>>> bank of hours to start this work and I suggest that we use that next week >>>>>>>>>>>>> to get going. Once we complete the audit, and once Kahl/Cameron provide a >>>>>>>>>>>>> complete list of US pages that will be pushed to CA, we'll be able to know >>>>>>>>>>>>> how many pages and posts need to be reviewed and translated. At that point, >>>>>>>>>>>>> I can give an estimate of time for that work. Quoting in this industry is >>>>>>>>>>>>> very specific and number based. >>>>>>>>>>>>> >>>>>>>>>>>>> Until then, I anticipate needing anywhere between 15 - 30 >>>>>>>>>>>>> hours for the auditing. Scope wise, this may require an extra purchase of >>>>>>>>>>>>> 15 hours @ $130/h. I can get back to you next week if you want for a more >>>>>>>>>>>>> accurate confirmation (after I get my feet wet). The process we recommend >>>>>>>>>>>>> is one where we audit all the GA microsite accounts, export the data to >>>>>>>>>>>>> analyze and organize it in a way that allows for a review between us and >>>>>>>>>>>>> The Key. We will need a final sign off on the recommendations before >>>>>>>>>>>>> planning out the page creation and translation. >>>>>>>>>>>>> >>>>>>>>>>>>> Here's a timeline I've quickly fleshed out that just focuses >>>>>>>>>>>>> on how U7 will complete our items in the roadmap >>>>>>>>>>>>> <https://docs.google.com/spreadsheets/d/1KDWDYwJaqNkUQiPIO-TT3uj-qEP7sEs4Xb64OzJGdjM/edit#gid=1048476660>. >>>>>>>>>>>>> NOTE: we need access to GA accounts by Monday at the latest to get started >>>>>>>>>>>>> on the right foot next week. We understand that there are some GA accounts >>>>>>>>>>>>> that will be delayed due to the partnership with the marketing company that >>>>>>>>>>>>> holds access. >>>>>>>>>>>>> >>>>>>>>>>>>> Looking forward to getting started, have a great weekend! >>>>>>>>>>>>> >>>>>>>>>>>>> Weeks left to launch >>>>>>>>>>>>> >>>>>>>>>>>>> U7 Deliverables >>>>>>>>>>>>> >>>>>>>>>>>>> The Key Deliverables >>>>>>>>>>>>> >>>>>>>>>>>>> July 18 - 22 >>>>>>>>>>>>> >>>>>>>>>>>>> Review the project roadmap and identify questions and >>>>>>>>>>>>> roadblocks to scope >>>>>>>>>>>>> >>>>>>>>>>>>> Provide marketing@u7solutions.com access to the GA accounts >>>>>>>>>>>>> >>>>>>>>>>>>> July 25 - 29 >>>>>>>>>>>>> >>>>>>>>>>>>> Start the content audit for the website’s we have GA access to >>>>>>>>>>>>> >>>>>>>>>>>>> Meet with Kahl/Phil Friday to show them the content audit >>>>>>>>>>>>> results for the site’s we had GA access to >>>>>>>>>>>>> >>>>>>>>>>>>> Provide u7 access to any missing GA accounts + the finalized >>>>>>>>>>>>> list of US web pages that will be published to the Canadian site >>>>>>>>>>>>> >>>>>>>>>>>>> August 1 - 5 >>>>>>>>>>>>> >>>>>>>>>>>>> Continue content audit for the rest of the sites as we gain GA >>>>>>>>>>>>> access + finalize the URL mapping strategy >>>>>>>>>>>>> >>>>>>>>>>>>> Meet with U7 to review audit results and provide input on the >>>>>>>>>>>>> strategy >>>>>>>>>>>>> >>>>>>>>>>>>> August 8 - 12 >>>>>>>>>>>>> >>>>>>>>>>>>> Provide an estimate to complete the content updates and >>>>>>>>>>>>> translations for pages/posts + start the work asap >>>>>>>>>>>>> >>>>>>>>>>>>> Review estimate/quote and give feedback >>>>>>>>>>>>> >>>>>>>>>>>>> August 15 - 19 >>>>>>>>>>>>> >>>>>>>>>>>>> Complete content updates/translation of pages/posts >>>>>>>>>>>>> >>>>>>>>>>>>> Review the work >>>>>>>>>>>>> >>>>>>>>>>>>> August 22 - 26 >>>>>>>>>>>>> >>>>>>>>>>>>> Complete any final edits based on feedback or outstanding work >>>>>>>>>>>>> >>>>>>>>>>>>> tbd >>>>>>>>>>>>> >>>>>>>>>>>>> August 29 - Sept 2 >>>>>>>>>>>>> >>>>>>>>>>>>> Coordinate with the key for the launch of the site and ensure >>>>>>>>>>>>> all SEO items are executed >>>>>>>>>>>>> >>>>>>>>>>>>> tbd >>>>>>>>>>>>> >>>>>>>>>>>>> Sept 5 - 9 >>>>>>>>>>>>> >>>>>>>>>>>>> Live + final updates where needed >>>>>>>>>>>>> >>>>>>>>>>>>> tbd >>>>>>>>>>>>> >>>>>>>>>>>>> [image: Sara Gill, Digital Strategist at U7 Solutions] >>>>>>>>>>>>> <https://www.u7solutions.com/> >>>>>>>>>>>>> >>>>>>>>>>>>> Sara Gill Marketing Manager >>>>>>>>>>>>> U7 SOLUTIONS | Make the web work for you >>>>>>>>>>>>> location: Ottawa, ON K1P 5H2 >>>>>>>>>>>>> cell: 1.873.376.6883 >>>>>>>>>>>>> https://www.u7solutions.com >>>>>>>>>>>>> >>>>>>>>>>>>> [image: LinkedIn button] >>>>>>>>>>>>> <https://www.linkedin.com/company/u7solutions> [image: >>>>>>>>>>>>> Facebook button] <https://www.facebook.com/u7solutions> [image: >>>>>>>>>>>>> Email list button] <https://www.u7solutions.com/subscribe/> >>>>>>>>>>>>> >>>>>>>>>>>>