--0000000000002a321e05d8a2f2e9 Content-Type: text/plain; charset="UTF-8" Hi Timothy and Chuck, Yes, we can do a skilled nursing campaign for Calgary. Here are my initial thoughts/questions: 1. Website - We can have the content mirror the content on the pamphlet and update the download - Timothy - do you have someone you think could handle this given we are underwater with rebrand work until the week of March 9th? 2. Ad Copy/Keywords - Timothy - have you had experience doing any advertising for skilled nursing? We do not run campaigns of that sort so we do not have keywords or ad copy built out. If you haven't either, does your writer Amanda do your ad copy, and do you think she could draft some ad copy for us to review for this campaign? I think her nuanced understanding of Canada could come in handy and our creative team is also slammed with final creative requests for the rebrand. - Chuck - if you have ideas on keywords you think would signal intent for skilled nursing in your market, please feel free to send those over too. - We will also have our ad agency Cardinal start brainstorming keywords based on the trifold I think this will work out great because, at the current budget, we are really maxing out our impression share in the keyword set we are currently using. This should allow us to use our budget more efficiently across a larger swath of keywords. We're excited about the new opportunity in the market! Sincerely, On Wed, Feb 16, 2022 at 3:55 PM Alexa Graziani wrote: > Hi Chuck, > > Received! I will review this on Friday and get back to you. > > Sincerely, > > On Tue, Feb 15, 2022 at 1:41 PM Chuck Terlesky cterlesky@homecareassistance.com> wrote: > >> Hi Alexa, >> >> We require a landing page for the new launch of our skilled nursing >> department. >> >> Here is our link to the skilled nursing care on our website: >> https://homecareassistancecalgary.ca/skilled-nursing-care/ >> As you can see, it's not very robust. Attached is our new skilled nursing >> trifold pamphlet - this can give you an idea of what we need. >> >> Once this is done, can we start a Google Ad words campaign directing to >> the landing page? >> >> Let me know if you have any questions or what you need from us to move >> forward. >> >> Kind regards, >> Chuck >> >> -- >> Chuck Terlesky B.A., CCPE >> General Manager >> Home Care Assistance of Calgary, Alberta >> Office: 403-301-3777 >> 10333 Southport Rd SW, Unit 107 >> HomeCareAssistanceCalgary.ca >> Click Here For Information >> --- >> Read Our Testimonials >> Join Our Newsletter >> >> We Are Hiring! >> >> Champions of Longevity >> > > > -- > Alexa Graziani > Growth Marketing Manager > Home Care Assistance > Office: 650-462-9501 > Mobile: 415-840-4233 > Fax: 650-462-9501 > > www.HomeCareAssistance.com > > -- Alexa Graziani Growth Marketing Manager Home Care Assistance Office: 650-462-9501 Mobile: 415-840-4233 Fax: 650-462-9501 www.HomeCareAssistance.com --0000000000002a321e05d8a2f2e9 Content-Type: text/html; charset="U