--Apple-Mail=_CF2B12C2-B986-4732-8859-32E6E77F580B Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Thanks Amanda. That sounds great. Tim Thomas Home Care Assistance (Montr=C3=A9al) 4464 Ste. Catherine Ouest Westmount, Qu=C3=A9bec H3Z 1R7 Tel: 514 907 5065 <> Fax: 514 221 4265 <> tthomas@homecareassistance.com www.homecareassistancemontreal.ca www.facebook.com/hcamontreal www.twitter.com/hcamontreal > On Jun 2, 2020, at 8:44 AM, Amanda Olliver = wrote: >=20 > Good morning Tim! > =20 > Absolutely. Here=E2=80=99s a little more of my thinking. > =20 > Welcome any and all thoughts, especially if you have specific ideas or = topics you=E2=80=99d want me to zero in on for either of these. > =20 > Thanks! > AO > =20 > Idea one: Finding the perfect fit > I want to tie the article to some of Home Care=E2=80=99s business = differentiators. Your managed care plans, personalized service, all of = that set you apart before, and will continue to in major ways going = forward. > I was thinking we could focus on 5 best practices for building a = personalized care plan that works > Questions to ask > Important factors to keep in mind > What makes a good care plan great > How to ensure you=E2=80=99re choosing options that make the most sense = for not just any senior, but the senior in your life specifically / no = two people are alike, no two care plans should be either > It would be a good way to reinforce what sets Home Care apart in a = league of its own by subtly drawing out some of the high points of our = service offering > We talked a little bit about this in September, with questions to ask = about the type of care overall someone needs. This would be much more = focused on building a care plan in an changing environment, and how the = more personalized the plan itself, the better the results will be. = It=E2=80=99s also good timing to come back to this kind of topic given = what=E2=80=99s going on in the broader environment. > Idea two: Hitting the high notes > It takes a lot of different factors to feel good and mentally well. = Dovetailing with the overall =E2=80=9Cwhat goes into a great caregiver = relationship / care plan=E2=80=9D piece above, this would be a lighter = focus on the power of music to shape our mood, keep us feeling good, and = help housebound seniors stay positive even in the light of so many = struggles the past few months in the world around us > This would be more of a feature highlighting some of the upsides of = music as a therapeutic tool, and flesh out the benefits for seniors who = want to turn up the volume on mood, help keep calm and carry on, and = stay positive through the power of music. > It=E2=80=99s also something that can be shared even from afar, help = reinforce happy memories, or build new ones through the power of = technology (families setting up a shared playlist for housebound = grandparents and great-grandparents to listen to, and connect over, = etc.) > =20 > Amanda Olliver