--000000000000fa3c80063ab3a2af Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello Sales Nation and General Managers, Tomorrow, we will be sending a Salesforce email drip campaign to your SF contacts. Below is a sample of the email that will be sent, where the sender and signature will all be from your desk to your contacts. The topic is on *our new Blog post on Supporting after ER visits. (USA drip only). We hope this produces responses and meetings for you!* Reminder: For any meetings booked from this email, please document in Salesforce with the *Tied to Sales Initiative dropdown of "Salesforce Automated Drip Campaign." * Have a wonderful day, everyone! Jackie Summers Director of Sales Operations 951-675-0413 TheKey.com [image: TheKey] ---------- Forwarded message --------- From: Jackie Summers Date: Thu, Jul 24, 2025 at 12:45=E2=80=AFPM Subject: PROOF ER Crisis Harms Seniors To: New study reveals dangerous trends in emergency care for older adults=E2=80= =94and a proven solution. [image: Image placeholder] Reducing Emergency Department Harm Hello Jackie, A new JAMA analysis reveals alarming trends: more than 1 in 5 older adults now experience emergency department (ED) stays longer than 8 hours, with over one-third admitted for more than 3 hours=E2=80=94a threshold known to = increase mortality risk. *Why This Matters for Your Patients:* Extended ED visits create a perfect storm for older adults. The overstimulating environment triggers delirium and confusion, while prolonged stays increase risks for pressure injuries, infections, and falls. For patients with dementia, even short ED stays can lead to lasting functional decline. *The Evidence-Based Solution:* Proactive home care can prevent many ED visits and ensure safer transitions when emergency care is necessary. At TheKey, we provide: - Rapid response within 24-48 hours of discharge - 24/7 dementia-trained caregivers - Emergency diversion through early warning sign detection - Structured routines that reduce delirium risk Read Full Blog *Partnership Opportunities:* We support discharge planners and care teams to reduce 30-day readmissions, improve Age-Friendly Hospital compliance, and enhance patient outcomes. Want to learn how home-based care is transforming post-acute outcomes for older adults? Schedule a meeting. Best regards, Jackie Summers TheKey Home Care jsummers@thekey.com The Balanced Care Method=C2=AE [image: The Balanced Care Method] *The Balanced Care Method=C2= =AE* is our proprietary approach to care. It focuses on overall wellness, emphasizing nutrition, engagement and social connection, and bringing joy and meaning to each day. FIND A LOCATION NEAR YOU Let's find your Care Team