Re: REVISED Scripts

Morning.
The good news is the timing allows for both lines:

*And the Province has a benefit that could make it free for you!*
Take advantage of this benefit to live longer and joyfully in your own,
cherished home.

Or:
*And the Province has a benefit that could make it free for you!*
Let us, at the Key, help you live longer and joyfully in your own,
cherished home.

So the Latter gets an extra brand mention which is good.

See link here:
https://docs.google.com/document/d/1GynfYN7eELos2IXOBPz-YT9ikdwlc0F4q_uzef3tp-U/edit?usp=sharing

Love the URL!
Fits perfectly with the script CTA - claim/take advantage of your benefit
and it's easy to remember and enticing - I wanna get my 'benefit'.
Ray


On Mon, Mar 25, 2024 at 9:53 AM Timothy Thomas <tt@thekey.com> wrote:

> Good morning,
>
> Yes, lets turn the screws on them to see what more we can get.
>
> As for the script, it's great. I have a small suggestions.
>
> *And the Province has a benefit that could make it free for you!*
>
> My preference is Alt 1: Take advantage of this benefit to live longer and
> joyfully in your own, cherished home.
>
> What do you think of the URL thekey.ca/benefit ?
>
> On Sat, Mar 23, 2024 at 11:55 AM Ray Smale <ray.smale@thekey.com> wrote:
>
>> Here are two options that are a darn sight better than what they came up
>> with - which was essentially: ‘we’ll help you with AHS paperwork’.
>> *Fun! Excite me by talking to me about doing government paperwork!*
>> And their suggestion was too long anyway.
>>
>> 1. Take advantage of this benefit to live longer and joyfully in your
>> own, cherished home.
>>
>> Or
>>
>> 2. Let us, at The Key, help you live longer and joyfully, in your own,
>> cherished home.
>>
>> Here's how they sit in the ad:
>>
>>
>> https://docs.google.com/document/d/1GynfYN7eELos2IXOBPz-YT9ikdwlc0F4q_uzef3tp-U/edit?usp=sharing
>>
>> I realize the above is *slightly* repetitive - but reinforcement IMO is
>> more important than coming up with 'something else' to cram into 30 seconds
>> - *we do this and that and don't forget about this too! *Argh I hate
>> that.
>>
>> Do we get a credit from these guys for doing their job for them? They
>> definitely factored in time/cost for writing and completely flubbed it. So
>> when they want to talk about dayparts and cranking rates, maybe we point
>> this out?
>>
>> Ray
>>
>>
>>
>>
>> On Fri, Mar 22, 2024 at 6:25 PM Ray Smale <ray.smale@thekey.com> wrote:
>>
>>> Thanks for the context.
>>> Alright - let's think over the weekend if we have anything more potent
>>> that we want to put in there instead.
>>>
>>> On Fri, Mar 22, 2024 at 6:21 PM Chuck Terlesky <cterlesky@thekey.com>
>>> wrote:
>>>
>>>> AHS—Alberta Health Services—is a common acronym for our province's
>>>> public health care system. AHS has to approve hours, and then the client
>>>> can pick our services. So it does make sense to say that—I'm not sure if
>>>> we needed to say that over something else.
>>>>
>>>> On Fri, Mar 22, 2024 at 4:13 PM Ray Smale <ray.smale@thekey.com> wrote:
>>>>
>>>>> Looks like their contribution was:
>>>>>
>>>>> *We’ll also help you through the AHS approval process so you can
>>>>> access coverage for the services you need.*
>>>>>
>>>>> You chaps will have to advise if that's the best use of those seconds
>>>>> because I don't know what an AHS is and if that's an important thing vs.
>>>>> anything else we could say in those precious seconds.
>>>>> Ray
>>>>>
>>>>> On Fri, Mar 22, 2024 at 5:22 PM Chuck Terlesky <cterlesky@thekey.com>
>>>>> wrote:
>>>>>
>>>>>> Hi Ray and Tim,
>>>>>>
>>>>>> Please see the revised script from Leon. Let me know if you have any
>>>>>> questions, we can touch base on Monday.
>>>>>>
>>>>>> Regards,
>>>>>> Chuck
>>>>>>
>>>>>> ---------- Forwarded message ---------
>>>>>> From: Leon Tansey <Leon.Tansey@calgaryradio.rogers.com>
>>>>>> Date: Fri, Mar 22, 2024 at 3:18 PM
>>>>>> Subject: REVISED Scripts
>>>>>> To: cterlesky@thekey.com <cterlesky@thekey.com>
>>>>>>
>>>>>>
>>>>>> That’s right….scripts (plural).   😊    Your original was a little
>>>>>> short…so your writer had to massage things a bit.  See attached.
>>>>>>
>>>>>>
>>>>>>
>>>>>> The writer kind of liked where the crew was going with this
>>>>>> idea….knowing now that we are targeting seniors.   She liked both openings
>>>>>> so created the 2 scripts….with the same information  If you like them both,
>>>>>> we can produce them and rotate them equally.
>>>>>>
>>>>>>
>>>>>>
>>>>>> Let me know if I can send these to production (or one of them).   Any
>>>>>> questions?  Let me know.  Thanks!
>>>>>>
>>>>>>
>>>>>>
>>>>>> *Leon Tansey*
>>>>>> *Account Manager, Media Business Unit*
>>>>>> Rogers Sports & Media
>>>>>> 535 - 7th Avenue SW Calgary, Alberta T2P 0Y4
>>>>>> *e* leon.tansey@rci.rogers.com
>>>>>> *m* 403.818.1304
>>>>>> *o* 403.686.9710 *f* 403.291.4368
>>>>>> [image: ROGERS - ROGERS Sports & Media]
>>>>>>
>>>>>>
>>>>>>
>>>>>>
>>>>>>
>>>>>>
>>>>>> ------------------------------
>>>>>> Canada's Largest and Most Reliable 5G Network
>>>>>>
>>>>>> This communication is confidential. We only send and receive email on
>>>>>> the basis of the terms set out at https://www.rogers.com/emailnotice
>>>>>> <https://www.rogers.com/web/Rogers.portal?_nfpb=true&_pageLabel=NEW_GCT&_nfls=true&setLanguage=en&template=emailnotice>
>>>>>>
>>>>>>
>>>>>>
>>>>>> Le réseau 5G le plus étendu et le plus fiable au pays
>>>>>>
>>>>>> Ce message est confidentiel. Notre transmission et réception de
>>>>>> courriels se fait strictement suivant les modalités énoncées dans l’avis
>>>>>> publié à www.rogers.com/aviscourriel
>>>>>> ------------------------------
>>>>>>
>>>>>>
>>>>>> --
>>>>>> Chuck Terlesky B.A., CCPE
>>>>>> General Manager
>>>>>> Winnipeg and Calgary
>>>>>>
>>>>>> Calgary: 403-301-3777
>>>>>> Winnipeg: 204-489-6000
>>>>>>
>>>>>> TheKey.ca   <https://thekey.ca/>
>>>>>>
>>>>>> [image: TheKey]
>>>>>>
>>>>>>
>>>>
>>>> --
>>>> Chuck Terlesky B.A., CCPE
>>>> General Manager
>>>> Winnipeg and Calgary
>>>>
>>>> Calgary: 403-301-3777
>>>> Winnipeg: 204-489-6000
>>>>
>>>> TheKey.ca   <https://thekey.ca/>
>>>>
>>>> [image: TheKey]
>>>>
>>>>
>
> --
> Tim Thomas
> Head of Canada Division
> *Please note my email has changed:*
> tt@TheKey.com <tt@thekey.com>
> (514) 591-9387
> TheKey.ca <https://www.thekey.ca/>
> [image: TheKey] <https://www.thekey.com/>
>