--000000000000dd5462061537ebe3 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks, all. To summarize our discussion, Canada's anti-spam law technically requires express consent from a consumer in order for us to send them a marketing email. However, currently there is no right for an individual to file a private lawsuit as the only enforcement mechanism is a government complaint/regulatory action. That being the case, the risk should be manageable as long as we are tight on our unsubscribe process as described below. To the extent we receive a significant number of consumer complaints or a government action we can reassess our strategy. Happy to discuss further as needed. Thanks. On Wed, Apr 3, 2024 at 2:05=E2=80=AFPM Jackie Summers = wrote: > Hello Tim, Steve, and Monica, > > Thank you for your time today. We're excited to see the value that we can > bring to our CAN team for B2B contacts! > > Looping Ashley and Caroline so they're aware of the update of re-includin= g > Canada in our Salesforce Pardot Email Drip campaigns. Process below. > > Update: CAN will be added back in the rotation. Legal said the benefit is > worth the reward. We will have Tim view the proof email prior to launch a= nd > he can opt out as he would like. If he'd like out, Julia will update our > requirements doc and the lists in Pardot accordingly. And any responses w= e > get from CAN contacts will go to Tim T. to triage and Julia or I will > unsubscribe them based on the responses and add them to the Privacy Log > list to be excluded moving forward. > > Jackie Summers > Sales Operations Manager > 951-675-0413 > TheKey.com [image: TheKey] > > > > > --000000000000dd5462061537ebe3 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks, all. To summarize our discussion,= Canada's anti-spam law technically requires express consent from a con= sumer in order for us to send them a marketing email. However, currently th= ere is no right for an individual to file a private lawsuit as the only enf= orcement mechanism is a government complaint/regulatory action.=C2=A0 = That being the case, the risk s= hould be manageable as long as we are tight on our unsubscribe process as d= escribed below. To the extent we receive a significant number of consumer= =C2=A0complaints or a government action=C2=A0we can reassess our strategy.= =C2=A0 Happy to discuss further as needed. Thanks.=C2=A0= On Wed, Apr 3, 2024 at 2:05=E2=80=AFPM Jackie Summers < jsummers@thekey.com > wrote: Hello = Tim, Steve, and Monica,=C2=A0 Thank you for your t= ime today. We're excited to see the value that we can bring to our CAN = team for B2B contacts! Looping Ashley and Caroline= so they're aware of the update of re-including Canada in our Salesforc= e Pardot Email Drip campaigns. Process below. Upda= te: CAN will be added back in the rotation. Legal said the benefit is worth= the reward. We will have Tim view the pro