--000000000000b464b105fad03520 Content-Type: multipart/alternative; boundary="000000000000b464af05fad0351f" --000000000000b464af05fad0351f Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thank you! On Wed, May 3, 2023 at 1:48=E2=80=AFPM John McColman wrote: > Noted, I=E2=80=99ll have the team remove any that are currently in place. > > > > > *John McColman* > > In Front Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > > > > > *From: *Alexa Graziani > *Date: *Wednesday, May 3, 2023 at 2:46 PM > *To: *John McColman > *Cc: *Timothy Thomas , Megan Heinen > *Subject: *Re: Quarterly Report > > Hi John, > > > > We do not want to move forward with call ads. > > > > It doesn't seem like this would be effective given our track record with > call extensions. This actually seems like it could perform worse because = it > looks like it replaces the headline with the phone number so there is eve= n > less messaging around our offerings. Given there is so much effort to bui= ld > it out and track it correctly, we'd rather the team put the effort toward > optimizing the regular search ads more effectively. > > > > Sincerely, > > > > > > On Wed, May 3, 2023 at 12:44=E2=80=AFPM John McColman > wrote: > > A call-only ad is when someone can click on an ad and call directly > (similar to an extension). Direct click to call from an ad. > > > > Extensions we=E2=80=99re tracking, although we=E2=80=99re not using as we= didn=E2=80=99t have > success with them. > > > > We are tracking call-only effectiveness now. > > https://support.google.com/google-ads/answer/6341403?hl=3Den > > > > Here is an example of what they look like. I just pulled this from Google > Images. > > > > [image: Complete Guide to Call-only Ads in Google | Ruler Analytics] > > > > > *John McColman* > > In Front Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > > > > > *From: *Alexa Graziani > *Date: *Wednesday, May 3, 2023 at 1:14 PM > *To: *John McColman > *Cc: *Timothy Thomas , Megan Heinen > *Subject: *Re: Quarterly Report > > Hi John, > > > > This outlines the technicalities of tracking but my question is more > basic - what is a call ad in Google? > > > > How does it function? How is it different from a call extension? Why do > you think it would preform better than a call extension? What's the > strategy behind them? Etc > > > > Sincerely, > > > > On Wed, May 3, 2023 at 12:11=E2=80=AFPM John McColman > wrote: > > One last follow-up on the data. It is *Google's data going to CallRail*, > not Google receiving CallRail data. > > > > I=E2=80=99m not sure if I was clear on this. > > > > > *John McColman* > > In Front Marketing > > > > 403.861.9727 > > *john@infrontmarketing.ca * > > > > > > *From: *John McColman > *Date: *Wednesday, May 3, 2023 at 1:03 PM > *To: *Alexa Graziani > *Cc: *Timothy Thomas , Megan Heinen > *Subject: *Re: Quarterly Report > > Hi Alexa, > > > > I thought the information provided previously was sufficient