--000000000000918cb306043a7657 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Tim, thoughts below added. On Thu, Aug 31, 2023 at 9:06=E2=80=AFAM Timothy Thomas wrot= e: > Hi Chen, > > Angie had asked me to work on my priorities for increasing revenue. You > can see my recommendations below. > > Since then I've been working closely with Megan, Alexa and Phil to develo= p > a strategy to increase our organic ranking. So far we've determined that > the microsites, apart from Montreal, are not ranking particularly well. > Likely because they haven't seen any updates or new content in over a yea= r. > In addition, their performance (page load speed) is rather poor, scoring > below 30/100 on google page insights. Phil is aware and working with the > dev team to make performance increases across the board. This alone shoul= d > help increase our ranking. Gotcha > > Megan and I have discussed a content strategy for Canada. We're working > through a list of keywords to target with new content to strategically > increase our ranking on some key search terms. I've recommended a > content writer that we've used in the past and Megan is meeting with her > next week. Given the cost of Adwords, I believe a renewed focus on organi= c > leads could really help increase our lead flow for a minimal investment. = Any > shift in investment from adwords to SEO/content should pay off well, > considering the points you made above. > > I look forward to discussing this with you today. > Tim. > > ---------- Forwarded message --------- > From: Timothy Thomas > Date: Fri, Aug 4, 2023 at 9:48=E2=80=AFAM > Subject: Re: Top 3 Items for Increasing Revenue > To: Angie Markwell > Cc: Audra Williams > > > Hi Angie, > > Here are my thoughts > > 1. Hire an internal sales role across Canada directly responsible for > dealing with referral and referral partners. Managing existing > relationships and being very strategic on provincial and national > partnerships. Also someone with knowledge of the RFP process as it relate= s > to government contracts like Vancouver Coastal Health which can be very > lucrative. May require two separate skill sets. Let's talk about this a > bit, I'm much more keen to empower your regional leaders and even > individual contributors with acumen and provide incentives around success > 2. Invest where possible in consumer advertising. We need to develop the > brand, nobody knows TheKey. In the past we've used radio, print and direc= t > mail (very strategic) to cultivate leads in our target markets. This can = be > successful with clients and referral sources if done correctly. In additi= on > we need to DOMINATE the web. Develop SEO strategy - with content creation= , > email marketing (newsletters / drip campaigns). Prospective clients often > choose facilities, private caregivers, or cheaper agencies over us. We ne= ed > to continuously remarket to them with quality content so when they > revisit their decision we