--0000000000004c739c05ad1806c4 Content-Type: multipart/alternative; boundary="0000000000004c739a05ad1806c2" --0000000000004c739a05ad1806c2 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hello HCAF Sales Nation! We hope you are enjoying this weekly sales communication. ALCA Conference Strategy - the Annual ALCA Conference kicked-off this past Friday with a keynote address by CEO Lily Sarafan and two of our valued GCM partners and ALCA members. The video is now posted on our HCA YouTube Channel .= If you still have not reached out to your local GCMs in the attached pre-mailing list, you still have time! *Please use the attached email template which has been updated to reflect the conference is already underway*. - *Step 1:* Use the Pre-Mailing List to find your local ALCA members. Ma= ke sure you're connected on LinkedIn. - *Step 2:* Send an email to these members (template attached) - *Step 3:* Have a meeting with your team to identify clients who could benefit from an ALCP=E2=80=99s services. Be ready to bring a referral to= the meeting with the ALCP. - *Step 4:* Book and complete your meeting with the ALCP. Takeaways from your meeting: - Give a referral. - Ask if they have any clients they can refer to you today. - *Option 1 * - Book a time for them to come into your office to meet your team and review the GCM pitch deck, =E2=80=9C Partnering to Provide the Highest Caliber of Care to Clients=E2=80=9D . Use the deck to kick-off the meeting and from there make the meeting an open forum for HCA/GCM questions, a discussion around clients who could benefit from one another=E2=80=99s services, and an opportunity to educate our staff on signs to watch for where a GCM would be helpful and vice-versa. - *Option 2 *- (IF you=E2=80=99re already past Step 4 in your rela= tionship) - Ask for the ALCP=E2=80=99s hourly rate if we were to hire the= m to come in for a client case review where the team could discuss difficult case scenarios. *The Virtual Mind Fit Series is back! *The first four sessions of our Mind Fit Series can be viewed on our Youtube Playlist and on our website . Feedback from the field was that this was a valuable program, especially with cognitive decline on the rise for residents in senior living communities. The next Mind Fit session will be posted Thursday, August 6th, and then 8/20, 9/3, and 9/17 for now. We have updated the marketing flyer for this program and you can find it attached. If any of your accounts have an issue accessing YouTube for the video, and need the original files, please reach out to Kathryn at kzakskorn@homecareassistance.com. *Update your Bio!! *Our marketing team has created an updated bio template (sample attached) that showcases our new brand and which you can include as part of your marketing kit when meeting with referral partners and clients. The attached is an excellent example of the type of content that should be included in a bio. Customize yours using the Ad Reques