--0000000000005b502f06252625cf Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable The only way I can open up the budget on search is by opening up restrictions in the settings that Alexa asked for. That will open up traffic but the incremental traffic will likely not convert as well as your current traffic. You will get extra leads but at a higher cost per conversion. 613.228.2028 | 20eight.ca | Louise@20eight.ca On Wed, Oct 23, 2024 at 10:48=E2=80=AFAM Timothy Thomas wro= te: > Yes I saw that spend is limited. How can I help get this resolved? > > On Wed, Oct 23, 2024 at 10:23=E2=80=AFAM Louise Scanlan wrote: > >> I won't be able to spend 8000 the way the campaigns have been set up. Di= d >> you see the second email that I had sent you? >> >> >> >> >> >> >> 613.228.2028 | 20eight.ca | Louise@20eight.ca >> >> >> On Wed, Oct 23, 2024 at 9:42=E2=80=AFAM Timothy Thomas w= rote: >> >>> Ok lets add the remarketing if you recommend. We definitely don't want >>> the job applications again, but if you wish to test on a small scale go >>> ahead. >>> >>> Let's kick up the total spend to $8000/month for the next three months. >>> >>> On Wed, Oct 23, 2024 at 9:29=E2=80=AFAM Louise Scanlan >>> wrote: >>> >>>> Hello Timothy, >>>> >>>> The very first thing would be to add a display remarketing campaign as >>>> right now we only have search and I feel that remarketing is essential= . We >>>> would not need more than 500-700 budget a month for this. We already h= ave >>>> display ads ready to go, but Alexa was adamant that she only wanted se= arch. >>>> >>>> I recommend Performance Max campaigns on Google for most of my clients= , >>>> but we did test it out over the summer and were unable to filter out t= he >>>> partner network, which brings in spam job applications. I would like t= o >>>> test again with a very small budget to see if the problem persists, as >>>> there is a lost opportunity there to maximize Google's AI. >>>> >>>> We have new targeting capabilities with the DV360 programmatic >>>> platform, where we could target people in hospital and exclude most of= the >>>> staff. When working with Alexa we attributed significant search leads = from >>>> hospitals. These types of campaigns require testing however and are no= t a >>>> quick injection for leads but can work really well over time. >>>> >>>> Did you have anything specific in mind? >>>> >>>> Louise >>>> >>>> >>>> >>>> >>>> >>>> >>>> 613.228.2028 | 20eight.ca | Louise@20eight.ca >>>> >>>> >>>> On Tue, Oct 22, 2024 at 4:04=E2=80=AFPM Timothy Thomas = wrote: >>>> >>>>> Hi Louise, >>>>> >>>>> We'd like to increase our budget. What are we currently spending and >>>>> what would you recommend that might make a decent impact on leads. >>>>> >>>>> Thanks >>>>> >>>>> -- >>>>> >>>>> *Tim Thomas* >>>>> Head of Midwest & Canada Divisions | *TheKey* >>>>> Mobile: 514.591.9387 >>>>> [image: TheKey] >>>>> >>>> --0000000000005b502f06252625cf Content-Type: text/html; charset="U