This is a multipart message in MIME format. ------=_NextPart_000_025D_01D44F5F.008D61A0 Content-Type: multipart/alternative; boundary="----=_NextPart_001_025E_01D44F5F.008D61A0" ------=_NextPart_001_025E_01D44F5F.008D61A0 Content-Type: text/plain; charset="us-ascii" Content-Transfer-Encoding: 7bit Carolina / Chuck: I had a meeting with the sales representative from Broadly.com last week at Timothy's request. This note is to share the findings of the meeting in regards to their product offering and requesting customer on-line reviews. Chuck: Although you are not using our service for this I felt you'd like to know this information for the future. Hello everyone, As you are aware Broadly.com, as a preferred reseller of HCA, is aggressively tackling the Canadian market. I spent an hour with Hogan Wakefield from Broadly.com and what I learned is that their platform is very much identical to other platforms on the market (that we had researched before choosing Vendasta's Customer Voice. I was truly hoping that Broadly.com would have a magic bullet that would increase the completion rate in the collection of on-line reviews. What I learned was that their platform has similar features and the same limitations as Vendasta and others. The difference maker comes down to the strategy businesses implement and execute. The execution takeaways that Hogan shared with me are: * Warm up the customer first (i.e. telephone call asking for a recommendation) * Send out the review request using both email AND text, simultaneously * For the home care industry they are finding that sending the review request 3-weeks after the service has started seems to result in better completion rates So the two learnings for us is to send BOTH email and text & test timing the emails to be sent at the 3-week mark. He tried to present Broadly.com's platform as a superior technology platform, but the key feature sets they offer we have with Vendasta. There was a lot of bluster that could easily convince a business owner they were better but with a head-to-head comparison they are the similar to everyone else, except that they are charging $199 USD (~$265 CDN). Our platform is priced at $110 CDN and includes Vendasta's On-line Listing Management & Reputation Management tools. I do need to note that they include SMS fees inside their monthly fee. With Vendasta the SMS fee is extra | $21.00 CDN per month for 200 texts per month. As a FYI, we are also working closely with Vendasta to add a new feature set to their platform that will make it best-in-breed. The new feature will give users the ability to set up "versions" of the review requests (i.e. from different case managers). This new feature should be in place by mid-October. If you have any questions, please do not hesitate to ask. Feel free to share this information with your peers. Mark Mark Dickie | Partner, Digital Marketer m: 613-608-9646 o: 613-692-0345 e: mark@20eight.ca www.20eight.ca ------=_NextPart_001_025E_01D44F5F.008D61A0