--Apple-Mail=_B0659314-6537-46F0-8F17-B205E38792E1 Content-Transfer-Encoding: quoted-printable Content-Type: text/plain; charset=utf-8 Hi Matt, How are you and Angie? I=E2=80=99ve attached the actual ads I=E2=80=99m = running. They run on a talk-radio station during the morning drive time = three days a week, usually between 7 a.m. and 8 a.m. As you may be aware = they are designed to be informative/educational and to position HCA as = the authority on home care. All the competitors have the same messaging = so we wanted to separate ourselves through a branding campaign that was = more objective and soft sell versus hard. The ads are 60 seconds which = is more expensive but it gives us the time we need to get across more = relevant content. Let me know if I can help further. Tim Thomas Home Care Assistance (Montr=C3=A9al) 4464 Ste. Catherine Ouest Westmount, Qu=C3=A9bec H3Z 1R7 Tel: 514 907 5065 Fax: 514 907 5067=20 =20 tthomas@homecareassistance.com =20 www.homecareassistancemontreal.ca = www.facebook.com/hcamontreal www.twitter.com/hcamontreal > On Nov 7, 2018, at 7:38 AM, Matt Vijayan = wrote: >=20 > Dear Tim & Tim, >=20 > Hope all is well with you both. We are inspired by Montreal and = thinking of running radio ads in Waterloo/Kitchener/Guelph markets. = Wondering if you could provide ideas on the educational bits you ran in = Montreal market? What was the frequency of ads and the times that worked = out well for you? >=20 > Best regards, >=20 > Matt > =20 > Matt Vijayan, B.Sc., MBA, CCPE >=20 > CEO >=20 > Home Care Assistance GTA West, Waterloo & Wellington >=20 > 375 University Ave E, Unit 104, Waterloo, ON, N2K3M7 = Tel: 519-954-2111 > 2525 Old Bronte Rd, Suite 212, Oakville, ON,=C2=A0 = L6M 4J2 = Tel: 905-337-1200 >=20 >=20 >=20 >=20 > Changing the Way the World Ages >=20 > www.homecareassistancemississauga.ca = > www.homecareassistanceoakville.ca = > www.homecareassistancewaterloo.ca = > www.homecareassistanceguelph.ca = >=20 >=20 > Balanced Care Method > Hospital to Home Care > Review our Book Series = > Cognitive Therapeutics > Connect on LinkedIn = > Like us on Facebook = > Follow me on Twitter > Read our Reviews > Watch our Videos > Subscribe to our Blog = >=20 --Apple-Mail=_B0659314-6537-46F0-8F17-B205E38792E1 Content-Type: multipart/mixed; boundary="Apple-Mail=_3B87824E-8EFE-4D13-AD82-91AA9B065FFF" --Apple-Mail=_3B87824E-8EFE-4D13-AD82-91AA9B065FFF Content-Transfer-Encoding: quoted-printable Content-Type: text/html; charset=utf-8 Hi = Matt, How are you = and Angie? I=E2=80=99ve attached the actual ads I=E2=80=99m running. = They run on a talk-radio station during the morning drive time three = days a week, usually between 7 a.m. and 8 a.m. As you may be aware they = are designed to be informative/educational and to position HCA as the = authority on home care. All the competitors have the same messaging so = we wanted to separate ourselves through a branding campaign that was = more objective and soft sell versus hard. The ads are