Re: North Shore Seniors Safety

From
Ray Smale <ray.smale@thekey.com>
To
Timothy Thomas <tt@thekey.com>
Date
Fri, 12 Jul 2024 09:20:51 -0700
Folder
INBOX
--000000000000f71947061d0f43ee Content-Type: multipart/alternative; boundary="000000000000f71946061d0f43ed" --000000000000f71946061d0f43ed Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Wow!!!! What a buzz that was. Loved that race! Poor old lando didn=E2=80=99t use his mediums! It was meant to be for Lewis I guess! On Fri, Jul 12, 2024 at 8:54=E2=80=AFAM Timothy Thomas wrot= e: > Incredible time...I was at the British GP and saw Lewis win! > > I'll get these answers back to you asap. > > On Fri, Jul 12, 2024 at 11:52=E2=80=AFAM Ray Smale = wrote: > >> Hi ya. >> Hope you had a fun vacation. >> If it breaks through against the target it could be. >> A couple of questions: >> 1. Does it go inside their regular paper or is it a standalone or even >> separate thing? >> When I look at their paper demo - attached - only 20% of seniors are >> reading it. >> Obviously this is directly targeted to them, but I'm hoping it's actuall= y >> separately delivered from their regular paper TBH because it doesn't see= m >> like seniors are seeking out their regular paper? >> 2. Could I see a copy of last year's? >> >> >> On Fri, Jul 12, 2024 at 9:26=E2=80=AFAM Timothy Thomas w= rote: >> >>> Hi Ray, >>> >>> We'd like to look at this print option. It's well targeted to our >>> demographics (affluent market of west vancouver). They're running a sen= ior >>> safety edition. >>> >>> Costs for ad placement are also attached. I believe we're targeting wes= t >>> van in our direct mailer. It could be a nice double up...thoughts? >>> >>> ---------- Forwarded message --------- >>> From: Sharon Speirs >>> Date: Thu, Jul 11, 2024 at 5:11=E2=80=AFPM >>> Subject: Fwd: North Shore Seniors Safety >>> To: Timothy Thomas >>> >>> >>> FYI >>> >>> Sharon, Speirs >>> >>> General Manager >>> >>> Vancouver, BC >>> >>> Office: 778.279.3634 >>> >>> sspeirs@thekey.com >>> >>> TheKey.ca >>> >>> [image: TheKey] >>> >>> >>> >>> >>> >>> >>> >>> ---------- Forwarded message --------- >>> From: Eliot Heiss >>> Date: Thu, Jul 11, 2024 at 1:48=E2=80=AFPM >>> Subject: Re: North Shore Seniors Safety >>> To: Sharon Speirs >>> >>> >>> Hi Sharon, >>> >>> Thanks for getting back to me so quickly. I have attached a demographic= s >>> sheet which helps outline our audience. Here is a link to our website t= o >>> see some of our boxes. >>> https://www.nsnews.com/other/contact-us >>> >>> However, we still deliver to homes on routes all over the North Shore >>> from Lions Bay to Deep Cove. Before you present to your marketing team = I >>> have another idea that may provide you with more value along side the >>> Seniors Safety Guide. Would you be open to a brief video call at some p= oint >>> tomorrow or early next week? >>> >>> Best, >>> >>> Eliot Heiss >>> Media Strategist >>> Glacier Media Digital >>> T: 778-872-1673 | E: eheiss@glaciermedia.ca >>> >>> >>> Business in Vancouver | V= ancouver >>> is Awesome | Eastward Media >>> >>> *ASK ME ABOUT:** Retargeting, SEO, SEM