--_000_YT2P288MB0403998E7911B2409E6DA9A6D709AYT2P288MB0403CANP_ Content-Type: text/plain; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Hi All, Here is the link to the report =96 July 2023. Please review. https://www.canva.com/design/DAFpAR8dv78/DULxt_idmwp5IU0ybLea3Q/edit?utm_co= ntent=3DDAFpAR8dv78&utm_campaign=3Ddesignshare&utm_medium=3Dlink2&utm_sourc= e=3Dsharebutton We are closed on Monday, but if anything comes up in the meantime, please r= each out directly to me. Thank you, John McColman In Front Marketing 403.861.9727 john@infrontmarketing.ca From: Alexa Graziani Date: Thursday, August 3, 2023 at 4:47 PM To: John McColman Cc: Arshdeep Brar , Mathew Pust , Megan Heinen , Timothy Thomas Subject: Working Agenda for 8/8 Call Hi InFront Team, In addition to reviewing the July performance for the markets and the compl= eted optimizations, I have a few items I want to add to a working agenda. 1. Auto uploads from Tableau * This is something we do in the US. We autoupload info from Tableua= that syncs with specific conversion actions to represent the downfunnel ac= tivity. * I'd like to talk through how we use it in the US, the impacts it h= as on looking at conversions in the platform, and discuss next steps to get= the same process set up for Canada 1. Exclusion Lists * In the US, we have set up exclusion lists for clients, caregivers,= and contacts form Salesforce to try and avoid showing ads to these groups.= We update the members in the list each month. * I'd like to talk through a process to have your team upload the li= st as well. 1. Conversion Tracking for Mississauga and Oakville * The calls do not seem to be syncing correctly from Callrail to Goo= gle Ads. Did your team notice this? * We have had our team re-link the Callrail conversion actions to se= e if that helps (we recently had an issue with it not syncing in the US and= this fixed it). Please review on your side to make sure the August calls o= ver 90 seconds are showing up correctly. 1. Keyword Changes * I just did a review of the Canadian leads from July. From this, pl= ease: * remove "temporary home care after surgery" as a keyword - it on= ly drove unqualified leads * research the search terms for "home caregiver services" - this = mostly led to unqualified leads but did drive one client that we hope will = start services * Overall, you can see all the keywords for leads that closed here (they did not make it on to our qualified stage of "op= portunity") * You can see all the keywords for qualified leads by filtering just= for "qualified" here Let me know if you have any questions or anything else to add to the agenda= . Let's start with these discussion items and then we can review the locati= ons with any extra time we have. Sincerely, -- Alexa Graziani Senior Marketing Manager - Consumer Growth Please note my email has changed: agraziani@thekey.com (650) 416-1538 Ext. 181538 TheKey.com [TheKey] --_000_YT2P288MB0403998E7911B2409E6DA9A6D709AYT2P288MB0