--0000000000004288b005f3419bdb Content-Type: text/plain; charset="UTF-8" Thanks Tim. I think we need a meeting here. Please put some time on the calendar for next week and include Alexa G on the marketing end. It would be best to do it back half of the week as I would like to discuss with Tad prior to see if we can get buy-in on spending in a few areas. Specifically some SEO investment because if this follows the rebrand path in the US, where we invested a ton, we will still see a very material drop in the funnel (30%+ plus reduction in non-BD leads). Worst case scenario from this is a dip in volume and revenue, we can't afford that right now. On Fri, Jan 27, 2023 at 7:30 AM Timothy Thomas wrote: > Hi Matt, > > As added context to Angie's email, I wanted to share some comments > directly with you on why I believe we can't wait any longer. > > Our HCL's are being instructed to use the HCA marketing materials. The URL > on these is homecareassistance.com which redirects to TheKey.com. I am > very concerned that the cross-branding is confusing and reflects poorly. > The delays in rebranding are not promoting confidence or the right > messaging to our top referrals. It is difficult for our HCLs to know what > brand to use in day-to-day activities. For example, the updated > presentation decks are TheKey, but we were directed to use HCA collateral. > (Which redirects to The Key website.) All current marketing event > invitations are TheKey branded. Email blasts via Salesforce contacts are > also TheKey branded. > > We've nearly run out of HCA collateral, and our micro-websites are > languishing with no recent SEO updates. Initially I was of the opinion that > our Canadian team deserved the same launch as our US counterparts but at > this point delaying the rebrand any further will continue to negatively > impact our growth. > > Thanks > > -- > Tim Thomas > Head of Canada Division > *Please note my email has changed:* > tt@TheKey.com > (514) 591-9387 > TheKey.com > [image: TheKey] > --0000000000004288b005f3419bdb Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thanks Tim. I think we need a meeting here. Please pu= t some time on the calendar for next week and include Alexa G on the market= ing end. It would be best to do it back half of the week as I would like to= discuss with Tad prior to see if we can get buy-in on spending in a few ar= eas. Specifically=C2=A0some SEO investment because if this follows the=C2= =A0rebrand path in the US, where we invested a ton, we will still see a ver= y material drop in the funnel (30%+ plus reduction in non-BD leads).=C2=A0 = Worst case=C2=A0scenario from this is a dip in volume and revenue, we can&#= 39;t afford that right now. On Fri, Jan 27, 2023 at 7:30 AM Timothy Thomas &= lt; tt@thekey.com > wrote: Hi Matt, As added context to Angie's email, I wanted to share= some=C2=A0comments directly with you on why I believe we can't wait an= y longer. Our HCL's are be