This is a multipart message in MIME format. ------=_NextPart_000_0851_01D36AC8.36319960 Content-Type: multipart/alternative; boundary="----=_NextPart_001_0852_01D36AC8.36319960" ------=_NextPart_001_0852_01D36AC8.36319960 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Thank you for sharing. Letâs talk early next week. Have a nice weekend, Mark Mark Dickie Partner, Digital Marketer o: 613-692-0345 m. 613-608-9646 w: 20eight.ca e: mark@20eight.ca From: Timothy Thomas [mailto:tt@homecareassistance.com] Sent: December 1, 2017 2:53 PM To: Mark Dickie Subject: Re: For your approval Looks good Mark, There is a typo in the 2nd bullet Tranquilité d'esprit...only has 1 L I wanted to show you something. I ran some numbers to determine our lead = / client acquisition cost for the last 12 months. The client acquisition = costs per web lead has increased dramatically over the year. I realize = some of this is due to Simpli.fi, but it appears that our record months = have had more to do with our referral business taking off....have a look = at the data then perhaps we can schedule another call. Thanks Timothy. November 2017 Cost Leads Assesments Only Clients $ / Lead $ / Client Client Rate Web Search $4,985.13 67 2 4 $74.40 $1,246.28 5.97% Facebook $139.24 0 0 0 #DIV/0! #DIV/0! #DIV/0! Gazette $0.00 0 0 0 #DIV/0! #DIV/0! 0.00% CJAD $1,257 4 0 0 $314.18 #DIV/0! 0.00% Referral $6,000.00 18 3 7 $333.33 $857.14 38.89% Sign $1,000.00 5 0 2 $200.00 $500.00 40.00% Word of Mouth $0.00 7 1 1 $0.00 $0.00 14.29% Résidence-Québec $0.00 0 0 0 #DIV/0! #DIV/0! #DIV/0! Senior Times 0 0 0 #DIV/0! #DIV/0! #DIV/0! Direct Mail 1 1 0 $0.00 #DIV/0! 0.00% Unknown $0.00 8 1 0 $0.00 #DIV/0! 0.00% Total $13,381.08 110 8 14 $121.65 $955.79 12.73% October 2017 Cost Leads Assesments Only Clients $ / Lead $ / Client Client Rate Web Search $6,531.65 100 4 6 $65.32 $1,088.61 6.00% Facebook $86.18 0 0 0 #DIV/0! #DIV/0! #DIV/0! Gazette $0.00 3 0 1 $0.00 $0.00 0.00% CJAD $1,257 5 0 0 $251.34 #DIV/0! 0.00% Referral $6,000.00 23 1 7 $260.87 $857.14 30.43% Sign $1,000.00 3 0 1 $333.33 $1,000.00 33.33% Word of Mouth $0.00 8 1 1 $0.00 $0.00 12.50% Résidence-Québec $0.00 0 0 0 #DIV/0! #DIV/0! #DIV/0! Senior Times 0 0 0 #DIV/0! #DIV/0! #DIV/0! Direct Mail 1 0 0 $0.00 #DIV/0! 0.00% Unknown $0.00 8 2 0 $0.00 #DIV/0! 0.00% Total $14,874.54 151 8 16 $98.51 $929.66 10.60% September 2017 Cost Leads Assesments Only Clients $ / Lead $ / Client Client Rate Web Search $5,733.23 67 2 5 $85.57 $1,146.65 7.46% Facebook $67.49 1 0 0 $67.49 #DIV/0! 0.00% Gazette $0.00 0 0 0 #DIV/0! #DIV/0! 0.00% CJAD $1,257 1 0 0 $1,256.71 #DIV/0! 0.00% Referral $6,000.00 22 5 3 $272.73 $2,000.00 13.64% Sign $1,000.00 2 0 0 $500.00 #DIV/0! 0.00% Word of Mouth $0.00 3 0 0 $0.00 #DIV/0! 0.00% Résidence-Québec $0.00 0 0 0 #DIV/0! #DIV/0! #DIV/0! Senior Times