--Apple-Mail-62D8B99A-6A41-4BB5-B0BA-893D404E30B8 Content-Type: text/plain; charset=utf-8 Content-Transfer-Encoding: quoted-printable Thanks Tim.=20 Sent from my iPhone > On May 12, 2022, at 12:34 PM, Timothy Thomas wrote: >=20 > =EF=BB=BF > Hi Nina, >=20 > Yes we have undertaken the research. Here are the projected timelines from= Braque: >=20 > We have given the go to L=C3=A9ger for the research, it will start this Fri= day. >=20 > Here=E2=80=99s a summary of the plan: >=20 > 3 questions will be submitted by L=C3=A9ger > Survey runs from this Friday to next Friday (the 20th) > We=E2=80=99ll receive the initial report by May 31st to be analyzed > Our own report and recommendations will be ready by June 6th >=20 >=20 > Please let me know if you have any questions, >=20 > Tim >=20 >=20 >> On Thu, May 12, 2022 at 12:25 PM Nina Kani wrote: >> Following up on this matter - have we undertaken the research and if yes,= do we have an opinion? Thanks, Nina >>=20 >>> On Thu, Apr 21, 2022 at 10:52 AM Timothy Thomas wrote: >>> Will do, Thank you Ru.=20 >>>=20 >>>> On Thu, Apr 21, 2022 at 1:09 PM Ru Yun wrot= e: >>>> Hi Tim, >>>>=20 >>>> Let=E2=80=99s move forward quickly with the research if you haven=E2=80= =99t already. Asking that you provide an opportunity for Andy and I to weigh= in as we both have tons of experience in consumer testing. Thank you! >>>>=20 >>>> =20 >>>>=20 >>>> Ru Murakami Yun >>>>=20 >>>> Head of Marketing >>>>=20 >>>> Please note my email has changed: >>>>=20 >>>> ru@TheKey.com >>>>=20 >>>> (917) 841-5737 >>>>=20 >>>> TheKey.com >>>>=20 >>>>=20 >>>>=20 >>>> =20 >>>>=20 >>>> =20 >>>>=20 >>>> =20 >>>>=20 >>>> From: Timothy Thomas >>>> Date: Monday, April 11, 2022 at 8:53 AM >>>> To: Ru Yun >>>> Cc: Dan Watson , Tim Thomas , Ken Citron , Andy Feldman , Nina Kani >>>> Subject: Re: Estimate for branding strategy validation >>>>=20 >>>> =20 >>>>=20 >>>> Thanks Ru. To clarify on your point about HCA in the past - We did crea= te a french brand here - www.montrealsoinsadomicile.ca >>>>=20 >>>> =20 >>>>=20 >>>> A french descriptor might be sufficient but it seems to be the point of= the research is to see how much of an issue it is.=20 >>>>=20 >>>> =20 >>>>=20 >>>> Best, >>>>=20 >>>> Tim >>>>=20 >>>> =20 >>>>=20 >>>> On Fri, Apr 8, 2022 at 10:48 PM Ru Yun wrot= e: >>>>=20 >>>> Hi Tim, >>>>=20 >>>> =20 >>>>=20 >>>> Thanks for sharing! Adding Ken, Nina and Andy for visibility. >>>>=20 >>>> =20 >>>>=20 >>>> A note that our trademark application in Canada for =E2=80=9CTheKey=E2=80= =9D has been on a track since July 2021 and anticipate our application will b= e reviewed this summer. Canada has a very long timeline/process. Nina, is t= here a legal requirement to translate our business name to French? I think a= brand=E2=80=99s workaround in French Canada has been dependent on the regis= tered trademark name. =20 >>>>=20 >>>> =20 >>>>=20 >>>> Tim had brought up an excellent point on consumer and client sentiment =E2= =80=93 a French-named company