--_000_DM6PR04MB61066CC2F581E3D32F1BA548F90E2DM6PR04MB6106namp_ Content-Type: text/plain; charset="Windows-1252" Content-Transfer-Encoding: quoted-printable Tim, Great call and appreciate you leading the charge on this initiative. Also, can we set up a demo / overview of the product? Tuula, Can you help find time for the folks on this email to connect re: lifeguard= for 45 min early next week and drop an invite from my account? Thanks aga= in. Best, Derek Get Outlook for iOS ________________________________ From: Timothy Thomas Sent: Friday, December 20, 2024 10:36:52 AM To: Melissa Reyes ; Derek Gordon ; Emma Zumsen Cc: Joey Taylor Subject: Lifeguard - US Pilot Good morning, Following my recent meeting with Lifeguard, we=92ve developed a strategic o= utline for a partnership and pilot program tailored to the U.S. market. Bel= ow is a high-level overview of the business opportunities we=92ve identifie= d within the senior monitoring industry. The Canadian pilot has only explor= ed option 3 below. I propose scheduling a call to refine the financial model and determine the= optimal package / pricing structure for the upcoming pilot in Florida. Overview of the Opportunity Lifeguard is ready to deploy an innovative, non-invasive, low-cost, and eas= y-to-install ambient sensing technology for senior monitoring. Their offeri= ng includes installation and ongoing support at no cost to TheKey. Lifeguard=92s Deliverables to TheKey: * 24/7 monitoring with fall detection. * Weekly wellness reports providing actionable insights into: * Nutrition: Kitchen usage. * Hygiene: Bathing routines. * Sleep: Tracking patterns and interruptions. * Activity: Wandering detection. * Medication adherence. ________________________________ Revenue Opportunities for TheKey 1. Lifeguard/TheKey =93Lite=94 * Target Market: Families seeking remote insights into loved ones=92= routines without full oversight. * Service Details: * Consumer purchases Lifeguard sensing technology and installs it= independently (10-minute setup). * Insights available via the Lifeguard/TheKey app, including acti= vity, sleep patterns, and alerts for deviations from routines. * Pricing: $199/month subscription, app available via Apple and Goog= le stores. * Revenue Model: Lifeguard manages operations, sharing a percentage = of subscription revenue with TheKey. 2. Lifeguard/TheKey =93Pro=94 * Target Market: Families desiring enhanced oversight without commit= ting to in-home care. * Service Details: * Lifeguard installs the Lookout system at no charge, supported b= y the 24/7 Lifeguard Alert Center. * Monthly wellness reports provided. * TheKey provides nursing oversight, home visits, and / or secure= video consultations. * Pricing: $499/month subscription with a minimum 6-month commitment= . * Revenue Model: TheKey invoices clients and shares revenue with Lif= eguard (~50% margin). 3. Lifeguard/TheKey =93Care=94 * Target Market: Families purchasing home care services. * Service Details: * Lookout system