Re: ROI Digital Spend

From
Audra Williams <audraw@homecareassistance.com>
To
Timothy Thomas <tt@homecareassistance.com>
Date
2021-12-31 05:47:12
Folder
INBOX
--0000000000000242af05d4716910 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Timothy! Did you want me to forward this or do you want to send it to Tad? On Thu, Dec 30, 2021 at 1:02 PM Timothy Thomas wrote: > Hi Audra, > > Here are the lead totals for our major lead generating activities: > > Jan1 - Nov30 / 2021 Leads Clients > Google Organic 320 46 > Paid Search 325 30 > Friends and Family 56 9 > Complete Care 21 11 > Facebook 10 4 > Referral 111 22 > Storefront 18 3 > Lianas Services 15 3 > Altomedic 6 6 > Total 882 134 > > Our total digital spend from Jan 1 to Nov 30th came in at approximately > $79,000. This includes adwords, bing, Youtube and DV360. These leads and > clients are captured under "paid search". > > As we only began segregating the online leads into Organic / Paid as of > late 2020, the accumulated revenue may not reflect properly in the > Clearcare referrer profitability report. My best guess on ROI for paid > search would be roughly $1.2M for this period. > > Let me know if you have any questions. > Tim > > -- > Timothy Thomas > Regional Operations Manager / *Directeur des op=C3=A9rations r=C3=A9giona= les* > Home Care Assistance of Montreal > Office: 514-907-5065 > Fax: 514-221-4265 > 4464 Ste Catherine West > Westmount, QC, H3Z1R7 > HomeCareAssistanceMontreal.ca > --- > Read Our Testimonials > > We Are Hiring! > > > > > Champions of Longevity > --=20 *Audra N. Williams BHA, LPN* *Director of Business Support*Home Care Assistance Direct: 425-757-7027 1025 108th Ave. NE Bellevue, WA 98004 homecareassistance.com --- Read Our Testimonials Join Our Newsletter We Are Hiring! *Champions of Aging Well*[image: image.png] --0000000000000242af05d4716910 Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Hi Timothy! Did you want me to forward this or do you wan= t to send it to Tad? On Thu, Dec 30, 2021 at 1:02 PM Timothy Thomas &l= t; tt@homecareassistance.com &gt; wrote: Hi=C2=A0Audra, Here are the lead totals fo= r our major lead generating activities: Jan1 - Nov30 / 2021 Leads Clien= ts Googl= e Organic <td style=3D"border-width:1px;border-style:solid;border-color= :rgb(204,204,204) rgb(0,0,0) rgb(