Re: FOR APPROVAL | Local Content for Canada

From
Emma Zumsen <emma.zumsen@thekey.com>
To
Timothy Thomas <tt@thekey.com>
Date
Fri, 11 Jul 2025 09:36:15 -0500
Folder
INBOX
--000000000000267f7e0639a83c0b Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Company Cue. We're kicking off this morning. I want to give them your workstream contacts. Other than yourself who should I put on the list for them to coordinate an initial intake with? Or do you want to manage facilitation and scheduling of that? On Wed, Jul 9, 2025 at 12:40=E2=80=AFPM Timothy Thomas wrot= e: > Hi Emma, > > What's the name of the team / company we're working with on this project? > > Thanks! > > On Tue, Jul 8, 2025 at 12:59=E2=80=AFPM Emma Zumsen > wrote: > >> Great, and I really like this team. They have a lot of experience of >> adjusting content for localization. >> >> The cost is USD. I'll look at calendars and get a kick off scheduled. >> >> Emma >> >> >> On Tue, Jul 8, 2025 at 11:31=E2=80=AFAM Timothy Thomas w= rote: >> >>> Hi Emma, >>> >>> This sounds a lot like what I did last year with my content writer in >>> Canada. We had 3 articles per month with 5 hyper local customizations f= or >>> each market. It came out to the same cost of $700 CAD / post. >>> >>> I'm super supportive of the idea. Is your $14K in CAD or USD? >>> >>> Thanks! >>> >>> On Tue, Jul 8, 2025 at 12:22=E2=80=AFPM Emma Zumsen >>> wrote: >>> >>>> Hi there, >>>> >>>> We got the quote back from our content partner and before I green >>>> light the project I wanted to align with you on costs and scope: >>>> >>>> I have asked them to create 20 hyper-localized posts for the Canadian >>>> markets. Their scope involves working with each market lead to underst= and >>>> the community, nuances in care delivery and needs, and aligning conten= t >>>> recommendations with Phils' SEO KW priorities. >>>> >>>> Each market would get 4 posts or we can do 3 hyper local posts *and *5 >>>> posts that are generally Canada specific and we can make minor adjustm= ents >>>> to tailor them to the individual markets as necessary. >>>> >>>> Cost for the above is $14k (~$700/post) and includes translation for >>>> Montreal. >>>> >>>> We also also getting an additional 20 new blog posts for TheKey in >>>> general and those will be made available to Canada, too. I'm covering = that >>>> expense. >>>> >>>> Let me know if you're aligned on the cost above and I can get this >>>> kicked off later this week/early next. >>>> >>>> Emma >>>> >>>> >>>> >>>> *Emma Zumsen* >>>> SVP Consumer Growth & Marketing | *TheKey* >>>> Mobile: 612.387.8802 >>>> [image: TheKey] >>>> >>> --000000000000267f7e0639a83c0b Content-Type: text/html; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Company Cue. We&#39;re kicking off this morning. I want to= give them your workstream contacts. Other than yourself who should I put o= n the list for them to coordinate an initial intake with? Or do you want to= manage facilitation and scheduling of that? On Wed, J= ul 9, 2025 at 12:40=E2=80=AFPM Timothy Thomas &lt; tt@thekey.com &gt; wrote: Hi Emma, What&#39;= s the name of the team / company