--000000000000f85ae305d724c3f1 Content-Type: multipart/alternative; boundary="000000000000f85ae205d724c3f0" --000000000000f85ae205d724c3f0 Content-Type: text/plain; charset="UTF-8" Hi Timothy, Alexa is talking about our CCM - Shawntel (not Chantel). The chart provides little information to make any informed decisions- but what I can determine: - The title of the column in Calgary says Vancouver. - December $473.80 CPC (cost per conversion) is way too high - something was off that month - The impressions seem low (depends on the type of campaign) - CTR rate is very good - I would like to improve our client forms Hope this helps, Chuck On Thu, Feb 3, 2022 at 2:44 PM Timothy Thomas wrote: > Hey guys, > > I wanted Alexa to confirm that your numbers and ads were running properly, > can you confirm the info below is correct? > > Thanks! > > ---------- Forwarded message --------- > From: Alexa Graziani > Date: Thu, Feb 3, 2022 at 4:27 PM > Subject: Re: Marketing: Canada > To: Timothy Thomas > > > Hi Timothy, > > I wanted to check right away and can confirm the paid ads # is working for > Calgary. I just started listening to a 12 min call picked up by a Chantel > (can you confirm that's someone on Chuck's team? I'm not sure where a > Canada directory is). It was someone named Karen calling from Vancouver for > a mother who lives in Calgary. > > I also clicked on one for Vancouver and it hit their IVR and was then > answered by the team (Shiela). > > I'll get back to you on the other items. > > Thanks, > > On Thu, Feb 3, 2022 at 12:56 PM Alexa Graziani agraziani@homecareassistance.com> wrote: > >> Note for our call: The third grey column is mislabeled in the screenshot >> and should say Calgary instead of Vancouver, thanks! >> >> On Thu, Feb 3, 2022 at 6:27 AM Timothy Thomas >> wrote: >> >>> Thanks Alexa. Looking forward to our chat. >>> >>> Best, >>> Tim >>> >>> On Wed, Feb 2, 2022 at 5:46 PM Alexa Graziani >> agraziani@homecareassistance.com> wrote: >>> >>>> Hi Timothy, >>>> >>>> I look forward to meeting and discussing Canada's paid advertising >>>> tomorrow. Below you can see Canada's performance for Dec/Jan >>>> . >>>> What I don't have insight into is their lead volume and client starts. I am >>>> excited that they are on Salesforce because that info will be >>>> immensely helpful. >>>> >>>> I've been working with Chuck and Carolina to review their targeting, >>>> keywords, and negative keywords and adjust the budgets accordingly. We are >>>> also switching Chuck's campaign to have a narrower advertising window to >>>> line up with when the team is manning the phones. >>>> >>>> When we launch ads for TheKey for US locations we will be able to apply >>>> learnings to the Canadian locations as well, with the support of the Canada >>>> team to see what local nuances should be taken into account. >>>> >>>> We can chat through all of this in more detail tomorrow. >>>> >>>> [image: Screen Shot 2022-02-02 at 2.44.06 PM.png] >>>> >>>> Sincerely, >>>> >>>> O