--0000000000000dcaf305a3e51a69 Content-Type: text/plain; charset="UTF-8" Content-Transfer-Encoding: quoted-printable Timothy, Here is the response that Hafiz sent regarding your question: Hi James, How are you? Hope everyone is doing well in the family. I have been working closely behind the scenes with Google, HCA corp, spoke with Janine as well on this. the short answer is yes and no and it depends. We first noticed some throttle on ads on the hca corporate campaigns. upon digging deeper, we couldn't find any logical reason why some of the ads were not rendering. So we ended up speaking with google and based on extensive conversations, they said it's against their policy to use any covid-19 related verbiage on a landing page/website to avoid exploitation. Upon several conversations, i had them do a manual review of the pages and they said that the content is not misleading but recommended we still remove it if we want to avoid any complications. Google is always ambiguous. They just don't want to get in any PR trouble with crisis situations. In the end, we determined that it's okay to leave the web pages, however, we have not added any keywords to the google ads campaigns related to the pandemic as we know that's against their policies. Even though some franchisees have asked us to do so but we have resisted. This happened back in the 2006-2007 recession as well with certain industries. Suffice to say, i had sent out an email a few weeks ago let everyone know that we are keeping a close eye on the situation and will report on a plan of action as the dust settles. I will be writing an email shortly to the network. I will cc you. Stay safe, please!!!! I hear Florida is starting to reopen. I am praying that things will not get worse with the pandmic. I think it's a tough situation for many people. On Tue, Apr 21, 2020 at 4:42 PM Timothy Thomas wrote: > Hi James, > > I see on the corporate site, the web team is using the code index-->COVID-19 when referencing Covid. This tells > google not to crawl those words. > > Is this what is recommended? > > Thanks, > Tim > > On Tue, Apr 21, 2020 at 4:22 PM James Patchett jpatchett@homecareassistance.com> wrote: > >> All, >> >> I hope you are doing well. I wanted to share with you that we are >> recommending that you remove your COVID-19 pages from your website and a= ny >> reference you have in advertising through adwords. Google is cracking d= own >> and has been for the last few weeks on any sites that are not .EDU or .G= OV >> website using COVID-19 as keywords on the websites. It is best that you >> remove the pages and keywords from your website. >> >> Corporate is in the process of removing this from their site as they hav= e >> seen a reduction in clicks and leads since they have posted this on the >> page. This was confirmed through a third party source consulting on the >> situation. >> >> Thank you, >> >> -- >> James Patchett >> Director of International Operations & Franchise Support >> Home Care